The New Year’s Eve celebrations on the vibrant streets of São Luís, Brazil, have kicked off with much fanfare and excitement, encapsulated perfectly by the initiative of the local government to host the ‘Cidade da Virada’ (City of the Turn). This grand event commenced on the evening of December 30 and continues through December 31, featuring performances from both local and national artists. A spectacular program has been organized by the municipal government to welcome 2025.
On its opening night, the revelers were treated to thrilling performances by well-known artists such as Pedro Sampaio, Iguinho & Lulinha, and Erick Andrade, captivating audiences at the Praia Grande Terminal area. The celebrations are family-centric, inviting locals from various neighborhoods as well as tourists, and promoting community spirit through music and dance.
Mayor Eduardo Braide kicked off the festivities, declaring, “This New Year’s Eve will, without doubt, mark history for our city. This initiative provides our citizens with top-notch infrastructure and safety.” The event has witnessed overwhelming participation with the local hotel occupancy reaching 100%, showcasing São Luís as a desirable festive destination. Braide also revealed plans for the upcoming Carnival 2025, ensuring visitors can enjoy the city's cultural offerings year-round.
The first night of performances highlighted the diversity of Brazilian music, with Pedro Sampaio taking center stage as one of the most anticipated acts. The DJ and singer, known for his dynamic persona and rhythmic hits, engaged the audience with lively tunes ranging from pop to funk. “I’m so happy to be back here again,” Sampaio expressed joyfully, recalling the success of his previous performance earlier this year during the pre-Carnival events.
Local favorites Iguinho & Lulinha brought infectious energy, showcasing forró and piseiro genres, connecting cultural roots with contemporary celebrations. The duo reflected on their experience, stating, “We’ve always felt warmly received here and love returning to São Luís.” Also contributing to the celebration was Erick Andrade, who energized the crowd with his mix of traditional forró and modern rhythms.
The party was not just about music; it’s also about the safety and well-being of every attendee. The city has implemented rigorous security measures involving 180 municipal guards, 60 military police, and numerous emergency service responders to maintain order and provide assistance at the event.
For the upcoming final night of festivities on December 31, attendees can look forward to a stunning eight-minute fireworks display, along with performances from popular artists such as Ana Castela, who recently won accolades for her contributions to sertanejo music. The crowd will also enjoy the energetic group Turma do Pagode, celebrating their two-decade career, delivering beloved tracks to create memorable moments as the clock strikes midnight.
With multiple attractions lined up, including Klessinha and Michele Andrade, the government has ensured there’s something for everyone. “This event is accessible, safe, and highly organized,” added Maurício Itapary, the municipal secretary of culture, emphasizing the importance of community involvement and infrastructure.
Security is tight, prohibiting glass container sales and ensuring all visitors undergo screening upon arrival. Reassuringly, the local government has set up multiple medical stations manned by health professionals, with ambulances on standby for emergencies. The vibrant food stalls within ‘Cidade da Virada’ offer a variety of local delicacies and beverages, assuring compliance with health standards.
The extensive planning encompasses traffic management as well, facilitating easy access to the event. Local authorities have deployed teams to assist motorists and maintain smooth flows of traffic, allowing attendees to enjoy their celebrations worry-free.
São Luís is truly embracing the spirit of the New Year with its dynamic and welcoming festivities, making it clear why it is considered one of Brazil’s hidden gems for such important celebrations.