On March 27, 2025, the popular Japanese group Snow Man made a splash at the Calbee "Crisps" new commercial presentation held in Tokyo. The nine-member ensemble, which includes Hikaru Iwamoto, Tatsuya Fukazawa, Raul, Tatsuya Watanabe, Ryohei Abe, Ryota Miyadate, Daisuke Sakuma, Koji Mukai, and Ren Meguro, gathered to share their excitement about the upcoming "Crisps Roulette" commercial, set to air nationwide starting April 7, 2025.
During the event, the members revealed amusing behind-the-scenes stories from the shoot. Ryohei Abe, 31, described how the unique personalities of the group members shone through in the commercial. "Each of us has our individual charm, especially when Koji Mukai and I were making 'ah-heel' mouths with the crisps—it turned out to be really cute!" he shared, generating laughter among the audience.
Koji Mukai, 30, humorously admitted to practicing his 'ah-heel' pose in front of a mirror, a revelation that prompted Daisuke Sakuma, 32, to chime in, "I saw you practicing that!" The playful banter continued as Hikaru Iwamoto reflected on his own challenges during the shoot, saying, "I struggled to bite the crisps just right without overdoing it. I'm the type who usually devours them in one bite!"
Ryota Miyadate, 32, praised the crisps, saying, "I was pleasantly surprised by how well I could eat them. The Calbee team applauded my performance!" He added, "I really enjoyed the saltiness on my fingers too; it’s a guilty pleasure!"
The event also featured Tatsuya Watanabe, who cheekily declared, "I like Crisps more and more, Risps?" This playful remark earned him enthusiastic praise from his fellow members, who found his enthusiasm endearing. The group also introduced a new flavor of crisps, the Uma Shio and Usui Kombu, in a value L size (105g), which they were clearly excited about.
Meguro expressed his gratitude for being chosen as the CM character, saying, "Crisps are a familiar presence for us. I'm really happy to be chosen for such a wonderful product!" Raul echoed this sentiment, noting the product's simplicity and quality, stating, "In recent years, 'Crisps' has made a significant impact, and I’m thrilled to represent a product that embodies the essence of classic potato chips."
Koji Mukai remarked on the growing availability of Crisps, particularly during their stadium tours, saying, "It’s great to have them during rehearsal breaks. The uniform shapes make for a satisfying crunch!"
As the presentation continued, Tatsuya Fukazawa confidently declared, "It’s presumptuous to say it myself, but we achieved the best finish!" His comment elicited a playful response from Mukai, who teased, "Did you even appear in the commercial?" This lighthearted exchange kept the atmosphere lively.
In a unique twist, the group introduced "Crisps language," a playful concept where members can add "Crisps" or "Risps" to the end of any word to create a new expression. Ryohei Abe explained, "This newly discovered language is easy to imitate!" When prompted to demonstrate, he humorously attempted to speak in the new language, leading to more laughter as Koji Mukai quipped, "You’re not very good at that!"
Adding to the fun, Daisuke Sakuma participated in a challenge called "Crisps Roulette," where he had to come up with an "A I U E O essay" about crisps. As he nervously read his lines, the other members cheered him on, but he stumbled over his words several times. However, he ended on a high note, declaring, "I want to monopolize the smiles of the princesses!" This prompted Ren Meguro to tease, "You definitely memorized that part!"
Watanabe also showcased his creativity by presenting the "world's cutest pose" during the event, saying, "Look at Crisps!" while making a heart shape with his hands. He later admitted to feeling nervous about the audience's reaction, saying, "I was trembling a bit!" Meguro reassured him, saying, "With that pose, you definitely look cute!"
As the event wrapped up, the members reflected on their experiences and the product's significance. Mukai humorously noted, "I feel like the conference is over for me already!" while the others laughed, highlighting the camaraderie among the group.
The excitement surrounding the new Calbee "Crisps" commercial is palpable, with the members of Snow Man clearly enthusiastic about their roles. As they prepare for the nationwide airing of the "Crisps Roulette" commercial, fans eagerly await to see their favorite group shine in this new venture.
