The SME SMART UP 2025 event is set to take place on May 20, 2068, at the Mipraswan Hotel in Phichit, Thailand, organized by the Biotechnology Industry Network Association (BINA) in collaboration with the Department of Industrial Promotion (DIP) and small and medium-sized enterprises (SMEs). This event aims to strengthen Thai SMEs and promote the growth of Thai products.
Starting at 8:30 AM and running until 4:00 PM, the event will feature a series of activities designed to equip participants with essential knowledge and skills. Attendees will have the opportunity to engage in seminars led by experts on various topics, including preparations for compliance with Thai FDA standards, trends in food and technology for sustainability, online marketing strategies on platforms like Alibaba, and the use of digital transformation (DX) platforms in E-Learning formats.
In addition to the seminars, there will be workshops where participants can receive one-on-one consultations with specialists in areas such as product development, online marketing, and barcode creation. This hands-on approach is intended to provide practical advice tailored to the unique needs of each business.
Registration for the SME SMART UP 2025 event is free but limited to 80 participants, making it essential for interested parties to register in advance. Those wishing to secure their spots can do so through the provided registration link, which is expected to fill up quickly.
For further information, attendees can reach out to Mr. Samakom Torasap at 081-826-0260.
Meanwhile, the beauty industry in Thailand is gearing up for the upcoming Cosmoprof CBE ASEAN Bangkok 2025, which will be held from May 25 to 27, 2025, at the Queen Sirikit National Convention Center. This event, organized by Informa Markets, serves as a crucial platform for showcasing innovations and fostering business collaborations within the beauty sector.
Mr. Sarojchai Niumboonnum, General Manager of Informa Markets Thailand, highlighted Thailand's significant role in the ASEAN beauty industry, describing it as a gateway to the region. The event will feature over 2,000 brands across a 25,000 square meter exhibition space, attracting an estimated 17,000 attendees from both domestic and international markets.
At the heart of Cosmoprof CBE ASEAN 2025 is a focus on six emerging beauty trends that reflect the evolving landscape of consumer behavior. These include:
- Globalization Fractures: A growing appreciation for local cultures and identities, leading to a demand for beauty products that resonate with specific cultural narratives.
- Splintered Societies: The rise of social inequality and migration issues, prompting brands to offer high-quality yet affordable products.
- Climate Convergence: Increasing environmental awareness among consumers, resulting in a preference for eco-friendly products.
- Techno Wonder: Innovations in beauty technology, such as personalized skincare solutions.
- Conscientious Health: A focus on holistic health and wellness, influencing beauty product development.
- Power of Trust: The importance of brand reliability and expert endorsements in consumer purchasing decisions.
Mr. Pethrick Chiay, General Manager of L'Oréal (Thailand), noted that the global beauty market is valued at approximately €294 billion, with skincare products accounting for 39% of that market. He emphasized the growth of various beauty segments, including medical beauty and beauty supplements, which are projected to see significant growth in the coming years.
As the beauty landscape continues to evolve, brands are urged to adapt their strategies to meet the changing demands of consumers. Mr. Natthapol Chuechittrarom, Business Development Manager at Informa Markets Thailand, stressed the necessity of understanding modern consumer behavior, which prioritizes quality, sustainability, and innovation.
Mrs. Saowakhon Khwanyuthai, Director of Corporate Communications at L'Oréal, added that the shifting demographics, including an aging population and the rise of Generation Z and Generation Alpha, present both challenges and opportunities for the beauty industry.
Notably, the event will provide a unique opportunity for participants to engage with industry leaders, share insights, and learn about successful strategies for building iconic beauty brands. As brands compete in a crowded marketplace, the ability to create meaningful connections with consumers through storytelling and authentic engagement is increasingly vital.
The Cosmoprof CBE ASEAN 2025 is not just a trade show; it is a vital networking opportunity for entrepreneurs, businesses, and manufacturers within the beauty industry. With the potential for collaboration and knowledge sharing, the event promises to be a significant milestone in the growth of the beauty sector in Thailand and the wider ASEAN region.
For those interested in attending, further details and online registration can be found at www.cosmoprofcbeasean.com. Don't miss the chance to be part of this important event that showcases the future of beauty in Southeast Asia.
