Makeup fans everywhere recently celebrated a small miracle in the beauty realm when Smashbox Cosmetics announced it would revive two beloved products from the now-defunct Becca Cosmetics. After Becca closed its doors in September 2021, many loyal consumers felt an overwhelming sense of loss, mourning the disappearance of iconic products like the Shimmering Skin Perfector and Under Eye Brightening Corrector, which had achieved cult status in the beauty community.
The announcement from Smashbox provided a much-needed ray of hope. "Psst...we have MAJOR news to share,@beccacosmetics most-loved products have found a new forever home with @smashboxcosmetics," the brand excitingly proclaimed on their Instagram. "The lights shine on with Under Eye Brightening Corrector and Shimmering Skin Perfector Pressed Highlighter in Champagne Pop." Notably, the highlighter isn't just making a comeback in its infamous shade; it will also be offered in popular variants, including Opal, Moonstone, Rose Quartz, and Chocolate Geode.
For those not privy to the world of Becca Cosmetics, the Shimmering Skin Perfector Pressed Highlighter was widely recognized as a game-changer, particularly in the shade Champagne Pop which took social media by storm. Makeup lovers eagerly hoarded these products, striving for that coveted lit-from-within glow. The Under Eye Brightening Corrector was equally revered, famous for its weightless formula that magically concealed dark circles without feeling heavy or cakey.
Now, both products have been reintroduced under the Smashbox umbrella. They maintain their original formulations, ensuring that fans old and new can continue to enjoy the quality they love. Available for purchase as of October 1 at retailers like Ulta Beauty, Sephora, and Macy’s, the under-eye corrector and highlighter are more than just varieties of color; they are reflections of countless beauty routines where they made a difference.
The Under Eye Brightening Corrector provides full coverage with a peachy, pearlescent finish, available in light, medium, and dark shades to cater to a wide range of skin tones. Its primary function is to disguise dark circles, a tedious battle for many. Meanwhile, the Shimmering Skin Perfector gently blends into the skin, providing an ethereal glow without the glittery aftermath that many highlighters fail to avoid. Both of these products have created a loyal following, evidenced by the rapturous reviews from consumers.
Shoppers have expressed sheer delight at the products' return, sharing heartfelt testimonials about their significance. One Ulta shopper exclaimed, "God has answered my prayers; when I heard Becca was no longer, I was so upset because this is my favorite highlighter. I thought I would have to buy like four of them and stock up, but Smashbox to the rescue!" This statement echoes the sentiment of many who believed they would no longer be able to achieve their desired makeup looks without these trusty products.
Smashbox's wise decision to incorporate these established favorite products not only strengthens its brand standing but also revives a piece of beauty history that many customers thought lost. The Shimmering Skin Perfector has garnered an astounding 6,400+ five-star reviews on Smashbox’s site and an additional 6,500+ on Ulta. With an evident dedication to high quality, customers rave about the warmth and luminosity the highlighter instills in their everyday makeup routines, further solidifying its status among the makeup monumental.
The Under Eye Brightening Corrector is equally remarkable in its reviews. Customers laud it for its transformative properties, commenting on its ease of blending and long-lasting coverage. One reviewer noted how it has become her go-to for both casual and more glam looks, exclaiming that it helps brighten her tired-looking under-eyes while offering a nourishing element thanks to its Vitamin E content.
As Smashbox propels into this new chapter with Becca’s cherished products, it serves as a poignant reminder of how brands can adapt and evolve while still honoring the classics that shaped their legacy. Fans are not just excited about new shades being offered; they are relishing in the opportunity to reunite with products that have intricately woven themselves into the tapestry of their makeup stories. It is these connections that makeup enthusiasts cherish, as these formulations have the potential to evoke nostalgic memories while creating new ones for their regular users.
This resurgence speaks volumes about consumer loyalty and connections to beauty products. The stories people tell about their relationship with these highlighters and concealers reflect more than just a desire for beauty; they portray a deeper connection to identity and self-expression. Beauty markets thrive on reviving cult classics, providing a fresh start while still adhering to the nostalgia and memories that surround products.
With the impending releases, shoppers are encouraged to check out Smashbox’s official site or their local beauty retailers. The return of the Shimmering Skin Perfector and Under Eye Brightening Corrector not only reinstates beloved staples into existence; it highlights how impactful innovative strategies can thrive even amidst challenges faced by beauty brands.
As Smashbox carries that torch, it pays homage to Becca’s legacy while breathing new life into these beloved products. The beauty world keenly awaits the response these iconic items will get now they have found a new home—will they continue to illuminate the faces of makeup lovers around the globe?