In a bold move to disrupt the electric vehicle market, Slate Auto has unveiled its eagerly anticipated Slate Truck, an affordable electric pickup designed to cater to budget-conscious consumers. Set to launch in late 2026, the Slate Truck is expected to be priced at just under $20,000 after federal incentives, making it a compelling option for those seeking an economical and customizable vehicle.
Backed by high-profile investors including Amazon founder Jeff Bezos, Slate Auto aims to carve out a niche in the competitive EV landscape. The company, which is part of a larger manufacturing conglomerate called Re:Build, has already secured over $111 million in funding since its inception. CEO Chris Barman stated, "Slate exists to put the power back in the hands of customers who have been ignored by the auto industry." This ethos is reflected in the truck's design, which emphasizes simplicity and customization.
The Slate Truck, officially unveiled on April 24, 2025, features a minimalist design that appeals to a wide range of consumers. Unlike many modern vehicles, which are loaded with technology and luxury features, the Slate Truck offers a straightforward experience. It comes equipped with manual windows, HVAC knobs, and no infotainment system, requiring drivers to connect their smartphones to portable audio devices for music.
Despite its simplicity, the Slate Truck boasts impressive specifications. It is powered by a single electric motor on the rear axle, generating 201 horsepower (150 kW) and 400 Nm (295 lb-ft) of torque. This enables the truck to accelerate from 0 to 60 mph in just eight seconds and reach a top speed of 90 mph. The vehicle's projected range is 150 miles with a standard 52.7 kWh battery, which can be extended to 240 miles with an optional 84.3 kWh battery pack.
One of the standout features of the Slate Truck is its adaptability. The vehicle can be customized with various "SUV Kits" that transform the two-door pickup into a five-seat SUV, allowing buyers to tailor the truck to their specific needs. This flexibility is complemented by a range of accessories available for purchase, including vinyl wraps and additional seating options. The company plans to provide instructional videos to help customers install these upgrades themselves, fostering a DIY culture among its users.
Slate Auto's direct-to-consumer sales model means that customers can reserve their trucks online for a fully refundable fee of $50. This approach not only streamlines the purchasing process but also allows the company to maintain a closer relationship with its customers. Reservations can be made exclusively in the United States, where the company plans to service vehicles through a network of over 2,500 locations nationwide.
In terms of performance, the Slate Truck is designed to handle a payload of around 1,400 pounds and has a towing capacity of 1,000 pounds. It will utilize the North American Charging Standard (NACS) port, developed by Tesla, to ensure compatibility with existing charging infrastructure.
The Slate Truck's introduction comes at a time when the automotive industry is undergoing a significant transformation. As electric vehicles become increasingly popular, consumers are seeking more affordable options that do not compromise on functionality. The Slate Truck aims to fill this gap by offering a low-cost electric vehicle that can be personalized to meet the diverse needs of its users.
Slate's unique approach to vehicle design and customer engagement has garnered attention from both consumers and industry experts. The company's commitment to manufacturing in the United States, coupled with its focus on affordability and customization, positions it as a strong competitor in the EV market.
As the automotive landscape continues to evolve, Slate Auto is poised to make a significant impact with its innovative Slate Truck. The combination of a low price point, customizable features, and a direct-to-consumer sales model could set a new standard for electric pickups, challenging established players like Tesla and Ford.
In summary, the Slate Truck represents a fresh perspective on electric vehicles, emphasizing affordability and personalization. With its expected launch in late 2026, consumers can look forward to a new era of electric pickups that cater to their specific needs without breaking the bank.
