Skechers, an American shoe brand, has officially opened a new store at MegaBangna, Thailand, on May 6, 2025. The grand opening event featured a star-studded lineup, including celebrities Aem-Thasorn Klinniam, Bonnie-Pattaraphasorn Boonsermsup, Pai-Manitaphoom Sumonwarangkul, and Niew-Chayapak Tuntrapayoon, who showcased the latest collection, ‘Skechers Street™ Shadow’. This collection emphasizes both style and comfort, aligning with the brand's vision of merging fashion with functionality.
The event was marked by a vibrant atmosphere as the celebrities donned outfits that highlighted the unique designs of Skechers. Bonnie showcased a Y2K-inspired look, wearing an oversized rose-colored hoodie paired with a short skirt and bright pink socks, finished off with sleek metallic silver sneakers. Aem opted for a sweet street style, sporting a white Skechers logo tee layered with a pink cardigan, complemented by black pants and metallic silver sneakers.
On the male side, Pai made a statement in a retro sports t-shirt featuring the number 92, symbolizing the year Skechers was founded. He paired it with comfortable brown pants and a black waist bag, completing the look with black sneakers accented with metallic silver stripes. Niew, on the other hand, embraced a cool aesthetic with a neon green Skechers logo shirt, an oversized ivy green hoodie, sporty pants, and white sneakers with silver metallic accents.
All four celebrities sported the Stella 90 sneakers, priced at 3,290 baht, from the ‘Skechers Street™ Shadow’ collection. These sneakers are designed with a retro-futuristic flair, featuring metallic synthetic leather, breathable mesh, and a semi-transparent midsole. They also include the Skechers Air-Cooled Memory Foam® technology, ensuring comfort and support with every step.
Skechers continues to expand its retail presence in Thailand, with the new MegaBangna store located on the second floor, along with other branches across the country. Customers can also shop the latest collection online via TikTok shop @skecherscmgth.
In another significant development in the world of fashion, Fashionphile, an American platform for buying and selling pre-owned luxury goods, has appointed Nicole Richie as its Brand Ambassador for 2025. Known as a fashion icon and creative force, Richie will feature in the company’s latest campaign, showcasing a selection of her favorite vintage bags and accessories.
Richie expressed her enthusiasm for the partnership, stating, “I have always felt that sustainability in fashion is not just a trend but a responsibility. That’s one of the many reasons I love and shop at Fashionphile.” She highlighted the platform's ability to embrace her vintage shopping habits while providing access to a variety of luxury items, including handbags, jewelry, and accessories.
The campaign, designed by Jamie Mizrahi and photographed by Claire Leahy in Los Angeles, aims to capture Richie’s natural beauty and passion for sustainable fashion. It includes a 30-second video showcasing Richie presenting her favorite bags and accessories while promoting the ease of buying and selling on Fashionphile.
Richie’s curated collection features items from prestigious brands such as Chanel, Hermès, Balenciaga, Gucci, Christian Dior, and Louis Vuitton, along with jewelry from Cartier and Van Cleef & Arpels, and watches from Tiffany and Hermès. Sophia Tsao, Head of Digital and Marketing at Fashionphile, emphasized the collaboration’s focus on creating a circular economy and appreciating the value of pre-owned luxury goods. “Richie’s long-standing passion for mindful consumption aligns perfectly with Fashionphile’s vision to make luxury accessible through sustainable fashion,” Tsao stated.
Additionally, the Met Gala 2025, one of the most anticipated fashion events globally, took place recently, where Thai actress Freen Sarocha made headlines. Attending as a brand ambassador for Valentino, Freen captivated the audience with her stunning appearance, which quickly became a trending topic on X (formerly Twitter).
Freen walked the blue carpet in a striking white suit adorned with black fur detailing at the collar and cuffs, complemented by a black ruffled skirt that revealed black sheer stockings with floral patterns. Her look was described as a perfect blend of elegance and boldness, marking her as the first Thai actress to grace the Met Gala red carpet.
The event also saw the attendance of K-pop sensations Lalisa, Jennie, and Rosé from BlackPink, who brought their own unique fashion statements to the gala, further elevating the event's glamour. Freen's appearance not only highlighted her status in the fashion world but also showcased the growing influence of Thai celebrities on the international stage.
With these significant events, both Skechers and Fashionphile are making strides in the fashion industry, emphasizing the importance of style, sustainability, and the influence of celebrity culture. As consumers increasingly seek both fashionable and functional options, brands that balance these elements are likely to thrive in the competitive market.
