On March 22 and 23, 2025, the popular idol group SixTONES will bring their electrifying live concert to Sapporo, promising to not only entertain fans but also significantly boost the local economy. As anticipation builds for their performances at the Daiwa House Premist Dome, local businesses are capitalizing on the event, expecting a surge in foot traffic and consumer spending.
Leading up to the concert, Sapporo's CD shops have sprung into action. Many have set up special displays dedicated to SixTONES, featuring exclusive merchandise and promotional items to entice fans. "Good seat prayers are there. I checked to see if there are panels. I will buy a good seat charm and bring it home. Now all that's left is to draw a good seat," said a fan from Osaka, highlighting how the excitement is palpable in the air.
Another local fan noted, "Every time I come, the corner is more luxurious, so I'm buying goods in my favorite color that can be used at the concert." This sentiment reflects the growing devotion among fans, which encourages stores to invest in dedicated displays to create an engaging shopping experience.
Not only are the CD shops buzzing, but local hotels are feeling the impact of the concert as well. According to Kazuya Suzuki, manager of the Sapporo Excel Hotel Tokyu, their occupancy rates shot up to over 90% for twin rooms on Saturday, and 85% on Sunday, thanks in large part to the impending concert. Suzuki commented, "Looking at the reservation status, thanks to everyone, our twin rooms are fully booked for Saturday. Many people started booking after the concert info was released in November 2024." This booking frenzy illustrates the concert's draw.
Interestingly, this high demand for accommodation comes amid a broader trend in the hotel industry known as dynamic pricing. Suzuki explained, "Hotels are following a trend of dynamic pricing. When we understand the demand is high, we gradually raise our rates." This strategy allows hotels to maximize revenue during peak times, further demonstrating the concert's economic significance.
The impact of the concert extends beyond just hotels and CD shops. Local transit agencies are also preparing for significant increases in passengers. On March 22, JR will add two express trains to Asahikawa and one additional train on March 23. Additionally, the Sapporo Municipal Subway Toho Line will increase service, adding 24 extra trains to accommodate concert-goers during the event's critical hours.
As fans flock to Sapporo from all over, some local commercial establishments are preparing for what they hope will be significant returns. Keita Miura, president of Kohabi Home, pointed out that with news of accommodation shortages, many have been quick to secure lodging as soon as dates are announced. Miura expressed optimism, stating, "Our facilities have significant impacts from the increased demand; we always keep an eye on future concert schedules for business opportunities. For us, this is a major business opportunity." His foresight reflects a savvy understanding of how significant events can leverage local business growth.
With formidable ticket sales and hotel rooms filling up fast, the SixTONES concert is expected to be a major draw for Sapporo, especially during a month that typically sees low tourist traffic. Industry experts note that March is usually a quiet month for tourism, with many rooms remaining vacant across the city. However, this concert is breaking the mold with an expected occupancy rate of around 80% for the weekend, reflecting an exceptional demand level for this period.
The convergence of tourism, local businesses, and major events such as the SixTONES concert not only highlights the drawing power of idol groups but also stimulates the economy on numerous fronts. From local shops filled with dedicated fans to packed hotels and tailored public transport, the ripple effects of SixTONES in Sapporo create a narrative of excitement and economic vitality.
As Sapporo gears up for the concert, the city embraces the flourishing buzz that the idol group brings. With all signs pointing to a successful weekend, businesses across the area are poised to benefit as fans come together to celebrate their favorite group while contributing to the overall economic landscape of the region. This vivid snapshot of community engagement showcases how music can serve as a powerful tool for local economies, bringing together fans, businesses, and city infrastructure in a harmonious blend.
