Singapore Airlines is bringing elevated gourmet dining and incredible promotions to travelers, underscoring its commitment to providing premium service and value. Starting March 1, First Class and Business Class passengers flying from New Zealand will be treated to exclusive menus crafted by celebrated chef Sid Sahrawat from Auckland, showcasing the best of New Zealand's ingredients.
George Robertson, General Manager of Singapore Airlines New Zealand, expressed excitement about the collaboration with Sahrawat, emphasizing its alignment with the airline's mission to offer excellence and innovation. "This is a really exciting partnership and a great example of our commitment to service excellence on board," he noted. Sahrawat, renowned for his multi-award-winning restaurants, brings his expertise to refine dishes suited for inflight dining, where flavor perceptions change at high altitudes.
Passengers will enjoy four seasonal menus featuring dishes like Poached Kaikōura Crayfish, Canterbury Lamb Rack, and Classic Pavlova, all paired with premium wines such as Craggy Range Sauvignon Blanc. This collaboration not only elevates the dining experience but also highlights Singapore Airlines' dedication to the New Zealand market.
Meanwhile, travelers from Hong Kong can seize the opportunity to fly internationally at discounted rates through Singapore Airlines’ 'Time to Fly' promotion. This campaign, which runs until February 24, features round-trip Economy Class fares starting from HKD 1,565 (about USD 201.39) for trips to destinations including Singapore, Kuala Lumpur, Penang, and Bali. The promotion applies to travel between May 3 and December 20, 2025, and includes discounts on Business, Premium Economy, and Economy classes.
Additional perks for travelers booking during this promotional period include exclusive offers at Jewel Changi Airport and SGD 30 shopping vouchers for use at KrisShop, enhancing the overall value of the travel experience. The promotion complements Singapore Airlines' strategic expansion from Hong Kong, providing access to over 30 destinations ranging from Australia to India.
Robertson mentioned the airline's redesigned approach to market demands, increasing its flights to and from Auckland and Christchurch to accommodate the growing interest from both business and leisure travelers. The objective remains clear: to continue positioning Singapore Airlines as the premium carrier within the competitive air travel market.
Adapting to post-pandemic travel trends, Singapore Airlines focuses on enhancing its service offerings, including the integration of renowned chefs and unique dining experiences across all its premium cabins. This innovative approach caters to the discerning tastes of its passengers, ensuring satisfaction and loyalty among travelers.
The partnership with Sahrawat exemplifies the airline's commitment not just to quality service but to curbing food waste and utilizing local, sustainable produce. "The program has been quite a long time in the making," Robertson shared, indicating the careful planning behind the initiative.
With the introduction of this Guest Chef Program and the enticing 'Time to Fly’ promotions, Singapore Airlines is poised to attract travelers with its unique offerings and continue its legacy as one of the world's leading airlines.
Travelers can learn more about the culinary experiences and plan their next adventure by visiting Singapore Airlines' official website.