The highly anticipated second season of the Sidemen's reality competition show, Inside, has officially launched, captivating audiences worldwide since its debut on Netflix on March 17, 2025. This innovative series places a group of ten influencers under one roof, all competing for a grand prize of £1 million, while navigating challenges that can dramatically affect their fates.
Contestants include well-known social media personalities such as George Clarke, Whitney Adebayo, and Mandi Vakili, each bringing unique backgrounds and fan followings to the show. The format of the competition is engaging and strategic: everything the contestants buy—from their morning coffee to luxury items—deducts from the total prize fund, escalating the stakes with each episode.
As episodes air daily, viewers have already witnessed intense competition in the first four installments. Three contestants have been voted out so far, including TikToker Dylan Page, who was the first to go after failing to connect with others in the house. Mandi Vakili was eliminated next, falling victim to a decision made by her peers based on spending habits. Adding drama, fellow contestant Patrice Evra was voted out following a tense showdown against Mya Mills.
Excitement over the competition is palpable, with betting odds suggesting George Clarke is currently the favorite to win, listed at 2/1, thanks to his popularity among housemates and viewers alike. Following him is PK Humble at 4/1, noted for his strategic gameplay and captivating conversations that hint at contestant eliminations.
For many, the backgrounds of the contestants add layers to the show's narratives. Whitney Adebayo, for instance, gained fame from her participation in last year's Love Island, where she was a runner-up alongside Lochan Nowacki. Now, she engages her one million followers with lifestyle content and a podcast she co-hosts with her sister. However, she found herself in a bit of controversy recently, facing backlash over a TikTok video in which she expressed a desire to embrace a more 'feminine era.' Viewers reacted in varied ways, questioning her authenticity as a public figure.
Mandi Vakili, another notable contestant, makes headlines with her candid discussions about cosmetic surgery on her podcast, Sisters in the City. She admitted her surgeries have complicated her body image, stating, "Do you know what someone said to me at the very beginning, when we started getting surgery? [They said]: 'The more surgery you get, the more surgery you get.'" Mandi's openness highlights the sometimes harsh realities of life in the influencer world—an ongoing struggle to balance self-image and public perception.
As the show unfolds, it has been designed not just for entertainment, but to engage a generation accustomed to reality television's nuances through the lens of influencer culture. This fresh approach aims to break norms in reality TV, as Sidemen co-founder Ethan Payne emphasized, saying, "Combining that with a prize fund and the challenges that our fans know us for, we knew people would be hooked," per Tudum.
The first season of Inside premiered on the Sidemen's YouTube channel in June 2024 before partnering with Netflix to expand its audience. With a format optimized for streaming, the series delivers daily episodes that propel viewer engagement while building suspense.
Looking ahead, the remainder of Season 2 promises high stakes as more contestants face elimination and viewers witness strategic shifts in gameplay. Scheduled release times for upcoming episodes will vary according to time zones, stretching from 12 AM PT to 7 PM New Zealand Time. With episodes launching through March 23—the date of the season's highly anticipated reunion episode—fans are eager to learn who will emerge victorious in the race for £1 million.
As Inside continues to engage audiences through its unique blend of competition and reality, it stands as a cultural mirror reflecting the complexities of life under public scrutiny and the unpredictable world of influencer fame. Each contestants’ journey, from George Clarke’s rise to popularity to Mandi Vakili’s candid surgery confession, adds depth to this thrilling reality competition that pushes the boundaries of genre and audience expectation.
