The SIAM Songkran Music Festival, organized by One Asia Ventures, is poised to make waves this year during Thailand's traditional New Year celebration. With over 70% of tickets already booked, the festival is scheduled to attract around 100,000 attendees, both local and international, over its four-day run from April 11 to April 14, 2025, at RCA Rama 9, Bangkok. This year's event promises to blend music, culture, and modern lifestyle elements, as well as fortify Thailand's position on the global entertainment map.
Rachat Thanyawut, President of One Asia Ventures, expressed optimism about this year’s festival, citing a significant 20% increase in expected participants compared to the previous year's attendance of around 70,000 people. "Despite the slowing economy, the demand for tickets remains strong," he noted. With nearly three-quarters of the tickets already sold before the event, Rachat highlighted the successful promotional strategies employed since January.
This ambitious project aims to generate more than 1,000 million baht for the local economy, creating excitement within the tourism sector amid challenging economic conditions. One primary goal of the festival is to provide both Thai and international tourists with exhilarating experiences. The event will take place at two venues this year, doubling the area used last year to accommodate the predicted audience.
The festival will follow the theme of "THE DAWN"—a nod to new beginnings and adventures. While music will be at the heart of the festival, attendees can also expect rich cultural expressions, gourmet Thai food, and environmentally sustainable activities. Rachat emphasized, "We are not just hosting a music festival; we are creating a lifestyle festival. This experience aims to reflect modern interpretations of traditional celebrations, appealing to younger generations as well as to those who value cultural heritage."
Notably, the music lineup will feature international mega DJs such as Dimitri Vegas and Steve Aoki, alongside performances by Yellow Claw and Flosstradamus. Rachat commented, "These big names make the festival more attractive, showing our commitment to bring top-notch entertainment to our guests. We aim to showcase Thailand as a viable host for global music events."
More than 40 DJs across various genres will grace the stages, ensuring diversity throughout the festival. This includes not only international stars but also regional talents who are gaining popularity. The organizers have collaborated with notable Thai fashion brands like HAUS OF PRIME, VINN PATARARIN, and LALALOVE to add flair to the occasion, proving to attendees and participants alike how fashion intertwines with music and overall lifestyle.
On top of engaging performances, the festival intends to enact social responsibility through the launch of special merchandise aimed at promoting Thai soft power internationally. This would not only generate additional revenue for the festival but simultaneously cultivate brand visibility for participating local designers.
The security measures for the event have been thoroughly vetted, with Rachat assuring participants, "We are already collaborating with governmental security agencies to maintain safety protocols. We want everyone to feel safe and enjoy the festival without worry."
Ticket prices reflect an accessible entry for all interested parties, with options available starting from 2,100 baht for single-day access, extending to 17,000 baht for Premium VIP experiences across three days. With such pricing, the festival aims to cater to both casual attendees and serious enthusiast audiences. Additional promotions will be running to boost ticket sales as the event date approaches.
With tourism recovery bolstered by events like the SIAM Songkran Music Festival, Bangkok is set to strengthen its position as the heart of Southeast Asia's cultural canvas. Rachat summed up the festival's promise affirmatively: "The synergy of music festivals opens pathways for Thailand to reclaim its status as an attractive destination for international tourists, especially during vibrant occasions like Songkran." This sentiment reverberates through the planned activities and collaborations taking place during the festival, truly embodying the spirit of celebration and cultural exchange.
For more details on ticket purchases and festival updates, interested individuals can visit the official event website or contact via the provided LINE OA: @siamsongkran. With excitement building up, the SIAM Songkran Music Festival 2025 is gearing up to be more than just a festival; it aims to be the birthplace of new traditions.