The excitement kicks off as the 2025 season approaches, with multiple initiatives aimed at enhancing fan experience. One major highlight is the announcement of the upcoming sales for the '2025 Official Fanbook'. Starting February 15, this fanbook promises to engage loyal supporters and newcomers alike, bringing fans closer to their beloved team.
Fans should be ready for something special: each fanbook sold will have the potential to include randomly inserted signed cards from either the head coach or select players, making it not just a publication but also a collectible. With only 1,400 copies available, this announcement has certainly stirred interest.
According to Saga Dream Co., Ltd., “Randomly, 1,400 copies will have signed cards by either the coach or players,” emphasizing the limited nature of this offering. The fanbook will be available at select venues and is expected to sell out quickly due to its desirability and exclusivity.
Complementing the fanbook sales is the engaging 'Newcomers Welcome Booth', set to make its debut at all home games for the 2025 season, except during the Emperor's Cup. Located at King Bell Park, this booth is dedicated to all first-time visitors and aims to create inviting experiences for new fans.
The 'Newcomers Welcome Booth' will feature a free lottery, the 'Bellmare Lottery', allowing attendees to try their luck. Every ticket holder will have the chance to win attractive prizes, including food vouchers worth 10,000 yen redeemable at home games, as well as team merchandise like SHONAN jerseys and original face stickers. There’s no catch either—there are no losing tickets!
Details for participating are straightforward but important: only individuals with match tickets for the day can join the lottery. Visitors who wear merchandise from opposing teams will be excluded from participation to cultivate a spirited atmosphere. Each individual is limited to one participation, and the prizes may change without notice. For logistical reasons, it’s important to note the possibility of the booth being closed due to weather or operational issues.
Shonan Bellmare's initiative reflects their commitment to fostering community and connectivity with their fanbase. For fans interested in the fanbook, purchasing options will soon be revealed, ensuring everyone has the chance to own this exclusive item once sales open. Saga Dream Co., Ltd. has also indicated they will share purchase details with members of the Saga Tosu supporters' association.
Potential buyers should familiarize themselves with the limitations—only up to ten books per purchase to heighten the excitement around this exclusive offering. This unveils the anticipation for not just casual attendees but dedicated supporters eager to grab their copies.
Engagement with the fan community continues to be influential, and the club hopes these initiatives will not only attract new faces but keep the existing supporters excited for the coming season. With these creative approaches, the 2025 season promises to envelop fans with unique experiences both on and off the field.
Shonan Bellmare and Saga Dream Co., Ltd. are opening doors for first-time attendees and long-time supporters alike. The theme of welcoming newcomers is interspersed with elements of exclusivity and engagement—all gearing up for another exhilarating season of soccer.