The Shinsegae Group is gearing up for its biggest spring shopping event of the season, the "Lander's Shopping Festa," which will run from April 4 to April 13, 2025. This enhanced version of the group's major promotion, "Lander's Day," marks its fifth anniversary and promises to deliver a plethora of shopping benefits and exciting events. Major online and offline affiliates, including Emart, Shinsegae Department Store, Chic Market, and SSG.com, will be part of this grand celebration, offering customers a festive shopping experience.
This year's highlight is the well-planned "Night Sale," a feature designed to cater to customers who wish to enjoy shopping after work or during their spring outings. Offering various discounts and benefits during late-night hours, Shinsegae Group aims to make shopping more accessible and enjoyable for all. Participating stores affiliated with Shinsegae Points will provide additional benefits for those who earn points after 7 PM, ensuring that evening shoppers gain even more from their experience.
Specifically, from April 4 to April 6, customers who purchase over 150,000 won at Emart stores after 7 PM will receive a bonus of 10,000 e-money points. Emart24 will also join in on the savings by selling all fresh food items at half price for those paying with Samsung Money or Mobile Pay, available from 6 PM to midnight. Additionally, Shinsegae Duty Free Shop will reward customers purchasing goods between 8:30 PM and 9:30 PM with 5,000 won in duty-free points.
Moreover, Emart Everyday will host an "Every Night Night Market," distributing online discount coupons daily from 6 PM to 11 PM. W Concept plans to hold a lucky draw event for popular items every evening at 8 PM, adding to the excitement with additional coupons. With so many affordable options, shoppers can look forward to a fulfilling experience during the shopping festival.
This year's "Lander's Shopping Festa" comes equipped with the "Lansope Ssacitem TOP100", a carefully curated selection of 100 popular items specifically chosen based on rigorous customer research. This range includes essential food items, seasonal clothing, and various home appliances, all offered at special discounted rates to ensure shoppers find what they need.
For instance, to kick off the festival, Emart will feature a sale on all beef items with discounts of up to 50% from April 4 to April 6. Other popular items, including all varieties of imported grapes, will also be up to 30% off. Additionally, SSG.com will engage baseball fans by offering a selection of promotions tailored to them, including time deals, special seasonal items, attendance stamp programs, and discounts of up to 12% through the "Lander's Coupon Puck." Furthermore, Shinsegae L&B will introduce a "6 Bottle Box Deal" at Wine & More, appealing to wine lovers looking to enjoy quality selections.
In addition to the great shopping deals, the festival will feature experiential events aimed at entertaining customers. Notably, the "2025 Lansope Baseball Field" pop-up store, in collaboration with the popular game "Com2Us Pro Baseball," will be set up at the Shinsegae Department Store's Gangnam location, showcasing hands-on experiences and gaming events. Customers can test their skills with baseball swings or experience the excitement of the No. 1 baseball game, Com2Us Pro Baseball V25.
Meanwhile, the "Lego Global F1 Racing Project" introduced by Shinsegae Simon at the Paju Premium Outlet since March 21 will add additional fun to the festivities. The pop-up store will feature a racing simulator, allowing attendees to experience the thrill of driving a Formula 1 car.
Moreover, a special "Lander's Dog's Spring Festa" will also be held at Starfield Haman, offering pop-up store experiences where customers can purchase dog treats, supplements, and strollers at discounted prices. A special lecture will also occur on April 6, where customers can gain insights from a well-known veterinarian.
The festival culminates in a large clearance sale, with major promotions not limited to festive activities alone. Shinsegae Department Store plans to conduct a factory store golf tournament from March 28 to April 6, while Emart will offer discounts of up to 30% on items such as iPhones and Lego sets.
Shinsegae Group has also collaborated with the NC Dinos, with special promotions and ticket giveaways, appealing to baseball enthusiasts as the festival aligns with opening day. Customers at Emart’s Changwon and Masan locations who spend over 300,000 won will be among the first to receive baseball tickets.
Shinsegae has further demonstrated creativity and engagement by introducing 18 AI models to represent each affiliate, presenting a unique concept where these extraterrestrial characters aim to bring excitement to the shopping experience. A teaser video was shared on the official "Lander's Shopping Festa" SNS on March 24, with more videos slated for release that showcase each affiliate’s offerings. Customers who engage with the content can enter an exciting giveaway for a 24K gold bar.
During their shopping experience, customers can vote for their favorite alien character through the official "Lander's Shopping Festa" homepage. Voting participants will also get a chance to win prizes from the affiliate matching their chosen alien, such as a year’s worth of shopping credits at Emart and a stylish Maison Margiela bag from W Concept.
As part of the innovative promotional approach, special coupons in the form of collectible photo cards featuring the alien models will be available. These cards offer a unique design on the front and special discounts on the back, creating a collectible atmosphere. Customers can receive these cards by purchasing the Lander's Combo menu at CGV locations nationwide or at various other designated places, including Lander's Field and NC Dinos Stadium as well as pop-up stores.
In conclusion, the "Lander's Shopping Festa" symbolizes Shinsegae Group's aim to provide diverse experiences that blend both offline and online elements, promising a delightful shopping festival that encapsulates the renewed vitality of spring. Shinsegae Group has expressed excitement and expectancy for this festival, highlighting it as a special opportunity for consumers to fully embrace the joyous aspects of shopping along with exclusive benefits and entertainment.
