Shinjuku Alta, the iconic fashion building located at the east exit of JR Shinjuku Station, officially closed its doors on February 28, 2025, marking the end of its 45-year operation. Celebrated as a pivotal meeting place for young Tokyoites since its opening in April 1980, Alta has been home to many memories, not least of which includes its role as the studio for the beloved television variety show Waratte Ii Tomo! aired by Fuji TV. The conclusion of this era was poignantly discussed on the February 28 episode of TV-Asahi's Hatori Shunichi Morning Show, which highlighted the building's history and significance.
Hatori Shunichi, the show's host, expressed deep admiration for the show Waratte Ii Tomo!, which was associated with the Alta since its second year of operation. He said, “Many young people today might wonder what's Waratte Ii Tomo!? It was the long-running lunch show hosted by Tamori for decades.” Hatori, reflecting on his own past, noted, “I was lucky to be part of it before it ended, and I still keep the nameplate I received from my participation on the show.” This nameplate remains somewhere prominent at his home, as he finds sentimental value after ten years.
During the episode, former professional baseball player and entertainer Ikki Nagashima contributed by sharing his feelings about the building's closure and its history. “The history of Alta is remarkable, but I feel very disappointed not having had the chance to be on Waratte Ii Tomo!,” he admitted. He added, “I wonder if it was due to my lack of talent as a performer,” amusingly taking jabs at himself. The idea of missed opportunities weighed heavily on him during the discussion as he expressed remorse over never appearing on the popular show, particularly its famous segment, “Telephone Shock.” He nostalgically shared, “Whenever I see Tamori, I wish I could tell him how I wanted to be part of the show.”
Toru Tamagawa, another commentator on the show, chimed in to discuss what they could have done differently. He humorously asked Nagashima, “If you had left TV earlier, you might have made it on Waratte Ii Tomo!.” This comment drew laughter from the other guests, with Nagashima jokingly pleading, “Why wouldn’t you introduce me? I would have loved the chance!” Tamagawa humorously remarked, “You might not have been chosen to appear, or perhaps it just wasn’t your time.” The revelations continued as Nagashima pondered whether he missed his chance due to scheduling conflicts or timing mishaps.
Shinjuku Alta was more than just another building; it became synonymous with entertainment and youth culture over 45 years. With its electronic screen, the “Alta Vision,” broadcasting various videos and promotions, it became the heart and soul of the Shinjuku district for many locals and visitors alike. Factors such as declining sales, changes in consumer habits, and the evolution of city landscapes led to the announcement of its impending closure, which was made public last March.
The emotional farewell from the personalities on the Hatori Shunichi Morning Show was felt throughout the city. The closure of this beloved landmark has left many pondering the future. Hatori concluded the discussion with thoughts on the rapid development of Shinjuku, stating, “This end signifies more than just the closure of Alta; it marks the transition of the entire district, which has seen much growth and change.”
Looking forward, Nagashima expressed optimism amid his disappointment, mentioning, “While we’re saddened by Alta’s closure, it opens doors for new opportunities. What will the next chapter for Shinjuku be?” These reflective sentiments encapsulate the bittersweet nostalgia of parting ways with such a storied landmark and the inevitable progress of time. Shinjuku Alta stands as a memory, not just of entertainment, but of the vibrant culture of Tokyo, which will continue to evolve.