Shinako Pioneers Trendy Marshmallow Collaboration with Sebon Star
A colorful new marshmallow experience is hitting the shelves thanks to sweets creator Shinako's collaboration with the beloved candy brand Sebon Star. Produced under the umbrella of CANDY A☆GO☆GO, this collaboration introduces the "Shinako Produce Sebon Star Marshmallows", which come in enticing blue melon and purple grape flavors.
Shinako, recognized as a trendsetter within Harajuku's sweet culture, has made waves not only as a creator but also as the recipient of the Grand Prize at the "Simeji presents Z Generation Trend Awards 2024". Her innovative approach melds creativity and flavor, ensuring these new marshmallows capture the hearts of many.
These delightful treats are already being promoted through planned events at Harajuku's iconic Takeshita Street. From March 1 to March 14, 2025, both the vibrant atmosphere and the marshmallow’s playful aesthetics will enliven this famous location.
The two new flavors—the melon-flavored blue marshmallow and the grape-flavored purple marshmallow—will be available at CANDY A☆GO☆GO's Harajuku flagship store, with launch prices set at 648 yen each (including tax). After their initial release, the marshmallows will be offered at various variety shops and commercial facilities nationwide starting mid-April. Customers can also find these treats on CANDY A☆GO☆GO's online store.
Alongside the launch of the marshmallows, special events will take place to engage fans and highlight the collaboration. Decorations such as balloons, banners, and large photo spots will adorn Takeshita Street, creating a vibrant atmosphere to celebrate these sweet creations. Notably, the WITH HARAJUKU area will showcase additional attractions like the KiraKira Swing photo spot on the second floor and specialty tables dedicated to the marshmallows, making it the perfect spot for visitors to snap memorable photographs.
Shinako's collaboration with Sebon Star is particularly significant as it marks the 45th anniversary of Sebon Star, which was originally launched by Kabaya Foods back in 1979. This versatile candy, often referred to as the "jewels of the candy aisle," has captivated generations with its charming designs and delightful flavors, making it beloved not just among young girls but also older women who reminisce about their childhood.
The Sebon Star marshmallows are crafted to evoke nostalgia, blending iconic packaging with modern flavors and trends. Shinako's influence as one of Harajuku's bright stars ensures these treats will resonate with the younger generation, continuing the legacy of sweetness and fun.
The anticipated Shinako Produce Sebon Star Marshmallows are set to bring vibrancy to both Harajuku's sweet scene and candy aisles across Japan. For anyone eager to taste this mashup of nostalgia and modern confectionery, keep your eyes peeled from March 2025! Whether you're drawn to the trendy flavors or the stylish ambiance of the launch events, Shinako's collaboration promises to be sweetly unforgettable.