Shilpa Shetty, the renowned Bollywood actress, has recently made headlines for her heartfelt visits to her hometown's temples, coupled with her role as the brand ambassador for Mamaearth, one of India's leading personal care brands.
On Friday, Shetty visited the iconic Durgaparameshwari Temple located at Kateel, near Mangaluru, along with her family. Accompanied by her children, Viaan and Samisha, her mother Sunanda Shetty, and sister Shamita Shetty, Shilpa offered her prayers and immersed herself in the spirituality of the site. The simplicity and devotion of the family struck chords with attending devotees and fans alike.
The actress wore a stunning white churidar with yellow prints, her sister Shamita complementing her with similar attire adorned with beautiful floral embellishments. Upon entering the temple, Shilpa carried offerings of worship, demonstrating her deep-rooted traditions and cultural values. The Shettys were particularly moved by the beautiful temple architecture and the rich cultural heritage it represented, as Shilpa expressed joy at seeing the detailed wooden carvings and the temple’s famed golden throne.
Shilpa’s visit to the new Mariyamma Temple at Kaup, also located within Udupi district, was marked by her active participation in the Astabandha Brahmakalashotsava ceremony, which commenced on February 25. After seeking blessings from Goddess Maariyamma, she received warm greetings from the temple management.
Talking to the media post-visit, Shilpa shared how these experiences connected her back to her roots. "Every time I come back to Mangalore, it's like reconnecting with myself. I hope my children grow up with these beautiful traditions just as I did," she remarked.
Coming from Mangalore, Shilpa fluently speaks Tulu, the regional language, and her interactions with locals showcased her immersion and respect for her heritage. The Durgaparameshwari Temple, dedicated to Goddess Durga Parameshwari, has been significant to her, lying on an island within the Nandini River and revered for its divine Udbhava Moorthi idol.
On the business front, Shilpa is also synonymous with the Mamaearth brand, launching their new campaign, “Hai Proof Tabhi Mama Approved.” This initiative emphasizes safety and natural ingredients for children’s personal care, addressing concerns around baby skin sensitivity. She appears as the diligent mother, ensuring only the best for her children, creatively rejecting unsafe products before approving Mamaearth’s offerings.
Shilpa, reflecting upon her role as the brand ambassador, stated, "I have always prioritized safety and quality for my baby’s skincare. Mamaearth’s products give parents peace of mind with their Made Safe certifications and natural ingredients. This campaign captures the love and trust mothers desire when choosing products for their children.”
The commercial narrative centers around her rejecting various unsuitable items, culminating with the endorsement of Mamaearth’s Milky Soft Head to Toe Wash. This lighthearted but emotionally touching approach has proved effective for the brand. Anuja Mishra, EVP of Mamaearth, stated, "The campaign reflects the essence of motherhood, aligning with our core mission of providing toxin-free and nurturing products for children. With Shilpa Shetty standing as our trusted partner, we strive to connect with parents seeking the best for their kids."
Mamaearth has emphasized sustainability, adopting initiatives such as planting trees with every purchase to appeal to eco-conscious consumers—a mission increasingly relevant among modern buyers. The brand's offerings are dermatologically tested and free from harmful chemicals, which resonates well with Shilpa as she navigates her dual role as both mother and brand ambassador.
Shilpa's trip to the temples and her commitment to promoting safe skincare for children beautifully intertwine her public persona with her personal values—highlighting how traditions continue to shape contemporary narratives. With her roots firmly planted and her brand vision clear, Shilpa is living proof of the intimate connection between heritage and modernity.
After her picturesque visits and reflections on her roots, Shetty took to her social media, sharing: "There’s peace in going back to where you come from. Watching my family embrace these traditions has been truly rewarding. Thank you for the support and love on this beautiful legacy we celebrate together." This warm engagement with her hometown and the active promotion of Mamaearth reflect her commitment to nurturing not just her family, but the larger community as well.
Shilpa Shetty continues to reinforce her place as a devoted mother and cultural ambassador, fostering harmony between her Bollywood stardom and her heartfelt traditions—championing both family values and business ethics.