Shilpa Shetty has recently made headlines with her latest public appearances and endorsements, showcasing her enduring presence in the Indian film industry and her commitment to championing safe, toxin-free baby care products.
One of her most prominent features is the new advertisement for Mamaearth, where she serves as the brand ambassador for their latest campaign titled "Hai Proof Tabhi Mama Approved". The campaign aims to promote Mamaearth's Milky Soft Head to Toe Wash, focusing on the importance of natural and safe ingredients for baby care. Through engaging storytelling, Shetty takes on the role of a devoted mother who is cautious about what touches her baby’s skin. The ad cleverly depicts her rejecting various products until she finally approves Mamaearth’s formulation, underlining the brand’s commitment to quality and safety.
Anuja Mishra, the Chief Marketing Officer at Honasa Consumer, stated, "The ‘Hai Proof Tabhi Mama Approved’ campaign reflects every mother’s instinct to seek proof and reassurance before choosing what’s best for her child." This comment highlights the universal desire of parents to select only the best products for their children. Shetty echoed this sentiment, explaining, "Mamaearth’s baby care range, with its Made Safe certification and natural ingredients, reassures parents they are making a safe and nurturing choice." The campaign emphasizes the brand's dedication to trust, transparency, and care, affirming its reputation over the past eight years as a reliable partner for parents.
With Mamaearth’s products being dermatologically tested and available online as well as at retail outlets across India, parents can take comfort knowing they’re choosing safe and effective options for their little ones. The brand has positioned itself as one of the leading names in baby care, illustrating the importance of using natural ingredients like milk, oats, and shea butter.
Shilpa Shetty's commitments extend beyond brand endorsements; she recently reunited with Akshay Kumar at the 15th edition of HT India’s Most Stylish Awards held on March 3, 2025. The two showcased their chemistry and nostalgic connection by performing their iconic song "Chura Ke Dil Mera"—a track they originally performed together over 30 years ago. Dressed elegantly, Kumar looked dapper in all-white attire, whereas Shetty dazzled the audience in a stunning white saree by Manish Malhotra. Their on-stage presence evoked joy among fans, who were excited to see the legendary pair rekindling their cinematic magic.
Describing the delightful reunion, several attendees remarked on how their performance brought back cherished memories from the past. Fans, who continue to hold onto the iconic song, expressed hopes for more collaborations on-screen, as the reuniting of such beloved stars is usually considered notable. Shetty's blend of style and grace reinforced her position not only as an actress but also as a fashion icon within the industry.
The awards night also featured another moment of significance—the 77-year-old Bollywood icon Mumtaz made her runway debut for Manish Malhotra, joining Shetty and other notable celebrities like Khushi Kapoor and Urmila Matondkar. Draped elegantly, Shetty captured attention once again with her ethereal look, proving her timeless appeal and ability to stand out among the luminaries of the night.
Urmila Matondkar turned heads dressed vibrantly, showcasing the charm she's known for, whereas Khushi Kapoor brought forth youthful elegance. This celebration underscored Malhotra's ability to fuse tradition with contemporary fashion, creating memorable moments of nostalgia and excitement.
Tonight's event not only celebrated style and glamour but also marked milestones, such as Mumtaz's momentous runway appearance. The fact is, the combination of these appearances emphasizes the crossover between movie celebrities and their influence on consumer choices, especially within the baby care market, where safety and quality reign supreme.
Shilpa Shetty’s dual role as both actress and advocate highlights her influence on the fashion scene and her commitment to improving the lives of families through her endorsements. Whether through vibrant performances at award shows or as the face of trusted products like Mamaearth, Shetty continues to hold her own as one of the most prominent figures within Indian cinema. Her ability to connect with viewers both on-screen and as brand ambassador ensures her place remains relevant for years to come.