Sheffield United has officially confirmed the completion of its £100 million takeover by the American investment group COH Sports, marking the dawn of new aspirations for the club.
This significant acquisition, finalized just before Christmas, indicates not just a change of ownership but also hints at ambitious plans to restore the Blades to their former glory as mainstays of the Premier League. Led by businessmen Steven Rosen and Helmy Eltoukhy, COH Sports is expected to inject new vigor to the club and its operations.
The consortium's takeover sees them secure full control of both men's and women's teams, alongside real estate assets at Bramall Lane, including the hotel. It also effectively ends the tenure of Saudi Arabian Prince Abdullah Bin Mosaad Bin Abdulaziz Al Saud, who served as sole owner for the past five years.
Commenting on the takeover, Rosen and Eltoukhy expressed their gratitude and commitment, stating, "We’re honored and humbled to become the new owners of this historic football club. Our mission begins today, and we intend to achieve sustained success for Sheffield United over the long term." This sentiment captures the belief they hold about the club's potential.
Both directors have committed to fully supporting manager Chris Wilder, who has successfully steered Sheffield United to the top of the Championship as they push for promotion. With Wilder's contract set to expire in June 2025, discussions for renewal are reportedly among the new owners' top priorities.
They aim to provide the necessary resources for Wilder to bolster the squad during the upcoming transfer window, including approving plans for two loan signings alongside additional permanent transfers. This indicates a proactive approach to strengthening the team as it endeavors to secure promotion back to the Premier League.
Rosen, hailing from Ohio, and Eltoukhy, from California, stated, "Like every Blades supporter, our aim is to see the club consistently competing in the top flight of English football, rather than just experiencing fleeting appearances. We have been inspired by the team’s impressive start to the season and are dedicated to aiding the management in achieving greater progress." Their aspirations reflect the breathing space the club has carved out for itself following last season's relegation struggles.
Both have emphasized their intention to keep fans at the heart of their decisions, declaring, "The club is rooted in the fabric of this great city and our fans are the beating heart who back the team no matter what." This approach seeks to reaffirm fan engagement and accessibility as core values moving forward.
The excitement surrounding the takeover is palpable among the supporters, especially as the club has shown commendable form this season, sitting currently at the top of the Championship league table.
Reflecting on the transition, Prince Abdullah noted, "While the club has experienced ups and downs on the pitch, we depart with the confidence the club is stronger than ever." He highlighted the substantial progress the club has made during his tenure, recognizing the support and dedication of the fans along the way.
With this transition, Sheffield United fans can look forward to potential revitalization, bolstered resources, and perhaps, after years of fluctuated fortunes, a steadier path back to the Premier League.
