In a flavorful partnership that has Florida buzzing, NBA icon Shaquille O'Neal has teamed up with 7-Eleven to launch the new 'Shaq-A-Licious' Slurpee. This innovative drink arrives just in time for spring, delivering a tangy, refreshing taste that fans will undoubtedly love. The 'Shaq-A-Licious' Slurpee fuses the beloved Sour Pineapple flavor with the oversized fun of O’Neal’s Shaq-A-Licious XL Gummies, adding an exciting twist to the traditional frozen treat.
Launched on March 21, 2025, the 'Shaq-A-Licious' Slurpee was inspired by the popular sour flavor of the XL Gummies, which have taken the candy world by storm since their release in September 2024. The Hershey Company describes this collaboration as a celebration of O'Neal's playful spirit, emphasizing the joy he brings as the self-proclaimed 'biggest kid in the candy store.'
Basketball fans and candy lovers alike will relish the promotion that accompanies the Slurpee launch. Customers at participating 7-Eleven locations can enjoy a 6.2 oz bag of Shaq-A-Licious Gummies for only $2 with the purchase of any Slurpee, heightening the excitement of this delicious pairing.
The 'Shaq-A-Licious' Slurpee is a flavor-packed tribute to one of basketball's living legends, who has strong ties to Florida. O'Neal, a former member of the Orlando Magic (where he played from 1992 to 1996), remains a beloved figure in the state. He not only brought home a national title with LSU but also captivated fans throughout his illustrious career, ultimately earning himself a spot in the Basketball Hall of Fame.
In addition to his immense success on the court, O'Neal has also made headlines for his entrepreneurial spirit, including his recent foray into the candy industry. The Shaq-A-Licious XL Gummies reflect his diverse interests, coming in various flavors and shapes that echo the personalities behind his famous basketball nicknames such as Diesel and The Big Cactus. The candies are available in the U.S. and Canada and are designed for oversized enjoyment, aligning perfectly with O'Neal's larger-than-life persona.
The gummies were a collaboration with The Hershey Company, launched in 2024 to capture both his personality and the fun of sharing oversized candy with friends and family. These vibrant and unique gummies can be found in both original flavors like peach and berry punch, as well as sour variations, drawing creativity from Shaquille's many personas throughout his career in the NBA.
This tasty treat adventure began in 2024 when O'Neal launched the Shaq-A-Licious XL Gummies line, which has since become a favorite amongst fans. Customers looking to grab the brand-new Slurpee can find it in participating 7-Eleven, Speedway, and Stripes stores until April 29, 2025. This limited-time offer is sure to excite fans of both Slurpees and O'Neal, promising a refreshing option for shoppers this spring and summer.
O'Neal's connection to Florida runs deep, as he has lived in the state since joining the Magic. He initially purchased a property in Windermere over two decades ago, which he expanded significantly, ultimately including luxury amenities like an indoor basketball court and a massive pool. Though he sold that estate in 2021 for a whopping $11 million, he continues to own properties in Florida, including a mansion in Davie and a modest home in Mount Dora.
His long-standing relationship with the Sunshine State only adds a layer of familiarity and excitement to this new Slurpee launch, as he shares his joy for candy and basketball with the community. The collaboration is a fun way to encourage fans and consumers to engage with O'Neal’s larger-than-life personality and to enjoy a new, refreshing treat together.
As the basketball season continues and the weather warms up, consumers are expected to flock to their local 7-Eleven to grab this new offering. The 'Shaq-A-Licious' Slurpee combines a nostalgic favorite with a modern twist, ensuring it stands out among summertime treats.
In summary, Shaquille O'Neal's partnership with 7-Eleven showcases not only his continuing influence on pop culture but also his commitment to delivering fun and engaging products to fans everywhere. With the introduction of the Shaq-A-Licious XL Sour Pineapple Slurpee, it will surely become a sought-after favorite, especially with the associated promotion to bring more joy to candy lovers.
Let's raise a Slurpee to this exciting new collaboration — with Shaquille O'Neal in the spotlight again, candy lovers and basketball fans have something to cheer about!
