Shabuhouse, the hotpot chain under Skylark Holdings, is set to bring back its highly sought-after all-you-can-eat beef tongue promotion from February 27 to March 12, 2024. Last year's event was nothing short of sensational, with approximately 3.2 million servings sold over just two months, prompting fans to clamour for its return.
For this limited-time offer, Shabuhouse promises diners the opportunity to enjoy unlimited premium beef tongue, sourced from around the world, renowned for its texture and flavor. The promotion features two specific menu options: the "Beef Tongue All-You-Can-Eat Course" and the "Beef Tongue & Domestic Beef All-You-Can-Eat Course." The pricing is structured to appeal to various customers, with lunch on weekdays costing 3,409 yen (about $25) and dinner at 4,069 yen (approximately $30). On weekends and holidays, there is a plus charge of 220 yen, and seniors aged 60 or older receive a 550 yen discount.
Remarkably, even after the promotion ended last year, customers continued to ask for its revival, signalling the event's tremendous popularity among meat lovers. "Delicious beyond words!" one enthusiastic diner exclaimed on social media, encapsulating the sentiment among many.
During the fortnight-long event, guests will have the chance to personalize their meals with more than 20 types of vegetables and more than 15 options for sauces and condiments from the sauce and condiment bar. Among the standout sauce recommendations to pair with the beef tongue is the original "Negi Shio Sauce," which combines sesame oil, chopped green onions, and salt, delivering unmatched flavor combinations.
Shabuhouse is not resting on its laurels. Alongside the beef tongue event, the chain will also release a limited-time strawberry-flavored coating sauce available from February 27 through March 14, perfect for enhancing its popular desserts, including pancakes and soft-serve ice cream.
This promotion aims to bolster the annual earnings of Shabuhouse, which has surpassed 50 billion yen ($370 million), reinforcing its position as the bestselling shabu-shabu restaurant chain. With its popular beef tongue promotion anticipated to garner significant attention, Shabuhouse is positioned to once again make headlines across the culinary world.
The Shabuhouse experience is unique as they incorporate not just the intended meat selections but also curry, dessert options, and a variety of other proteins, ensuring each family member finds something to enjoy. The restaurant remains committed to affordability without sacrificing quality, staying true to its value proposition.
Guests can also look forward to recommendations for combining flavors, such as the refreshing "Yuzu Salt Broth," which introduces citrus undertones to the hearty meat dish. The contemporary dining environment, coupled with these gourmet offerings, assures guests of both satisfaction and excitement.
With just days until the offer starts, Shabuhouse invites all enthusiasts of fine dining to reserve their tables early and avoid missing out on this exclusive opportunity to enjoy world-class beef tongue dishes.