Seven-Eleven Japan is set to launch an exciting "Gundam Series Campaign" starting May 8, 2025, marking a collaboration with the beloved anime "Mobile Suit Gundam." This initiative promises to delight fans and customers alike with a variety of original goods and promotional offers throughout the campaign period.
The campaign officially kicks off at 7:00 AM on May 8, 2025, and runs until May 21, 2025. During this time, customers who purchase three selected Morinaga products, specifically the "Hi-Chew" or "Ramune" candies, will receive a unique food clip. There are seven different designs available, each inspired by various Gundam series, including the latest installment, "Mobile Suit Gundam GQuuuuuuX (G-Axe)." Each participating store will have two of each design available for the first 14 customers, making it a must-visit for fans.
Following this initial offer, from May 10 to May 26, customers can receive a special "Gundam Original Box" when they purchase four items from the counter case or four frankfurters at once. This promotion is designed to enhance the shopping experience for fans and food lovers alike. The Gundam Original Box, adorned with iconic designs, is a limited-time offer that will end once supplies run out.
Additionally, from May 13 to May 26, customers who purchase two "Monster" energy drinks will receive a pin badge, adding yet another collectible to the mix. There are seven types of pin badges available under this offer, with the same limitation of two per store for the first 14 customers.
As the campaign progresses, from May 15 to May 28, customers who buy two Morinaga "in Jelly" drinks will be able to obtain an original clear sheet featuring Gundam designs. There are five distinct designs of clear sheets, with four available for the first 20 customers at each store. This is followed by another offer where customers can receive an original clear stand by purchasing two cup noodles during the same period, with four types of stands available, again limited to the first 20 customers.
In addition to the promotional offers, Seven-Eleven will also introduce exclusive products related to the Gundam franchise. Starting May 9, 2025, fans can purchase a limited edition 1/1 "Gunpla-kun" model kit, priced at 880 yen (tax included). This model comes with popular accessories such as a beam rifle, beam saber, and shield, appealing to both collectors and newcomers to the Gundam series.
Furthermore, the "Ichiban Kuji Mobile Suit Gundam GQuuuuuuX G-Axe vol.2" lottery will be available from May 9, 2025, offering fans a chance to win various Gundam-themed prizes for 700.70 yen per try. The excitement continues with the availability of content prints from the "Mobile Suit Gundam GQuuuuuuX" anime, set to be sold from May 11, 2025, through October 31, 2025. These prints will be available in two sizes: L size for 200 yen and 2L size for 300 yen, both tax included.
The "Gundam Series Campaign" is not just a promotional event; it represents a celebration of a franchise that has captivated audiences for decades. The recent airing of "Mobile Suit Gundam GQuuuuuuX" on April 8, 2025, has reignited interest in the series, making this campaign perfectly timed to engage both longtime fans and newcomers.
As the campaign unfolds, it is expected to generate significant buzz, especially with the upcoming 2025 World Expo in Osaka, where Bandai Namco Holdings will showcase a Gundam pavilion. This collaboration between Seven-Eleven and the Gundam franchise is anticipated to draw attention from around the globe, highlighting Japan's rich cultural contributions to the world.
For those interested in participating in the campaign and obtaining exclusive Gundam merchandise, further details can be found on the official campaign website. Customers are encouraged to act quickly, as many offers are limited and will conclude once supplies are exhausted.
With its blend of collectible items, exclusive products, and engaging promotions, the "Gundam Series Campaign" at Seven-Eleven promises to be a highlight for fans of the franchise and a unique shopping experience for all customers.
