On March 27, 2025, the Stock Exchange of Thailand (SET) and Google Cloud announced a strategic collaboration to develop and deploy the Automated Thai Listed Company AI-Info System (ATLAS), a generative artificial intelligence (AI)-powered search solution designed to enhance the operational effectiveness of SET’s workforce and its network of listed companies. This initiative marks a significant step in SET’s ongoing strategy to integrate AI into its operations.
According to a joint statement released on Thursday, ATLAS is set to streamline capital market operations, providing investors with democratized access to vital market intelligence. Thirapun Sanpakit, Senior Executive Vice President at SET, emphasized the importance of this development, stating, “SET has been continuously applying AI to enhance our operational processes, including market and listed company supervision, and content translation and transcription. Automation of the latter, for example, has made relevant news and information, including market data and investment knowledge, more accessible to foreign investors.”
Sanpakit further explained that the integration of ATLAS will not only improve workflow efficiencies but also unlock new levels of convenience for listed companies. He noted that the tool will soon be available to investors, thus broadening access to critical market information.
Annop Siritikul, Country Director for Thailand at Google Cloud, highlighted the capabilities of ATLAS, stating that its semantic search and agentic AI functions will transform information retrieval tasks that typically take hours into quick searches or conversational explorations. This enhancement will empower SET’s workforce to better identify market trends, create tailored listing roadmaps, and conduct thorough due diligence on listing applicants.
“Their enhanced ability to deliver market intelligence, facilitate equity issuance, and preserve market integrity will foster increased market participation and expand access to capital for businesses, ultimately driving job creation and other broader economic benefits for the country,” Siritikul added.
ATLAS is built on Google Cloud’s Vertex AI platform and utilizes Google’s Gemini 2.0 Flash model. The system features an intuitive chat interface, allowing users to engage with ATLAS using everyday language and receive responses that draw from SET’s industry-specific knowledge base.
As part of its innovation roadmap, SET plans to integrate Google Cloud’s BigQuery platform with ATLAS for real-time data processing. This integration is expected to enhance the capabilities of ATLAS further, making it an invaluable resource for listed companies and investors seeking instant access to crucial capital markets information.
The development of ATLAS follows SET’s successful rollout of a generative AI-powered document processing and translation tool, which has already been adopted by over 100 listed companies since its launch in February 2025. This tool assists companies in converting their financial report submissions from Thai to English, thereby improving accessibility for international investors.
Additionally, SET has introduced a video transcription service that leverages multimodal AI technology to automatically convert speeches from its Opportunity Day events into both audio and text formats. This service enables investors to access financial information from listed companies in various formats, enhancing the overall investor experience.
“Whether they’re interacting with their company’s internal data or browsing public websites, users now expect more intelligent, intuitive, and comprehensive search experiences,” Siritikul remarked. “Drawing from the proven technologies and expertise behind Google Search, Google Cloud is at the forefront of helping organizations build AI-powered, Google-quality search applications and agents grounded in enterprise truth.”
Looking ahead, SET is enthusiastic about the potential of ATLAS to not only bolster its operational processes but also to significantly contribute to Thailand’s position as a leading destination for capital investment.
In a related development, Malaysia’s Selangor state government has also partnered with Google Cloud to foster AI applications aimed at enhancing public services in education, healthcare, tourism, and agriculture. This initiative, named Teraju AI Selangor, is funded by the state government and led by the Selangor Technical Skills Development Centre (STDC).
The Teraju AI Selangor initiative will provide local government agencies with an AI innovation sandbox and access to Google Cloud’s AI technology stack for six weeks. This stack includes AI-optimized infrastructure powered by Google Cloud tensor processing units (TPUs) and Nvidia graphics processing units (GPUs), which are designed to facilitate the training of complex AI models.
Agencies participating in the program will also have access to Google Cloud’s Vertex AI development platform, which features over 160 pre-trained AI models, including Google’s Gemini 2.0, Anthropic’s Claude, and Meta’s Llama. These models can be customized and integrated into AI applications without requiring extensive programming knowledge.
“Teraju AI Selangor will focus on equipping agencies with the necessary tools and training to harness AI responsibly and ethically, prioritizing data privacy and security amid growing cyber threats,” stated Amirudin Bin Shari, Selangor’s Chief Minister, during the launch. He expressed hope that this initiative would lead to a more responsive and modern government, capable of competing with the best in Asia.
To maximize the benefits of the sandbox, participating agencies will undergo hands-on training in a full-day workshop conducted by STDC and Google Cloud. This workshop aims to equip AI practitioners and developers with the skills needed to identify use cases and build AI prototypes.
The program will conclude with a demonstration of the working prototypes to a panel of experts from the Selangor state government, STDC, and Google Cloud. The most promising prototypes, assessed on their potential to benefit Selangor’s citizens and economy, will be showcased at the Teraju AI Selangor graduation ceremony later this year. Further funding may be allocated by the state government to facilitate the full-scale implementation of these prototypes.
Serene Sia, Country Director for Malaysia and Singapore at Google Cloud, noted that Selangor stands to benefit significantly from Google’s investments in Malaysia, including the construction of a data center and cloud region in Elmina Business Park. She reiterated Google Cloud’s commitment to supporting Selangor’s state priorities and working directly with state agencies and STDC to identify specific areas where AI can uplift productivity and enhance decision-making.
Both SET’s and Selangor’s initiatives underscore a growing trend in Southeast Asia, where governments are increasingly leveraging AI technology to improve public services and drive economic growth. As these programs unfold, they promise to deliver substantial benefits to their respective communities and beyond.
