Serena and Venus Williams, two tennis legends, have always exhibited the unshakeable bond of sisterhood, loyalty, and resilience — values increasingly rare amid the intense pressures of professional sports. Together, they emerged from their humble beginnings in Compton, California, to redefine the world of tennis as international icons.
Their former coach, Rick Macci, who tutored the sisters from 1991 to 1995, reminisced about how Venus, the elder sister by 15 months, took the initiative to prioritize Serena’s needs. "Venus was an amazing big sister. Always took care of Serena FIRST. Motivated Serena FIRST. Would hug SERENA First," Macci acknowledged. His observations reveal how this bond was not only integral to the sisters’ personal lives but also pivotal for their professional journeys.
Recently, the spotlight shone on Serena during the Super Bowl LIX halftime show on February 9, 2025, where she performed alongside acclaimed rapper Kendrick Lamar. Her energetic performance, particularly her crip-walking to the track ‘Not Like Us,’ ignited mixed reactions online. Despite criticisms linked to the dance’s association with gang culture, Venus was quick to express her admiration for her sister’s showmanship. Following the performance, Venus stated, “I loved what Serena did; she brought joy and spirit to the moment.”
Yet, Serena’s performance is not the only development surrounding the Williams sisters. While she officially retired from competitive tennis in 2022, Venus remains unretired, though she has been inactive on the tour since her last appearance at the Miami Open in 2024, where she faced defeat. Macci, reflecting on the sisters’ careers, also addressed the current situation involving Italian tennis star Jannik Sinner, who tested positive for clostebol, leading to a three-month suspension. Macci hinted at the potential for Sinner to return stronger after his hiatus.
Meanwhile, Serena Williams has expanded her influence beyond tennis. On March 3, 2025, she announced her role as managing partner of the newly formed Toronto Tempo, the first Canadian WNBA team, marking her as the first investor within the franchise. "This moment is not just about basketball; it is about showcasing the true value and potential of female athletes," remarked Williams, who is excited about this new venture. This partnership came with the hope of sparking greater opportunities for women within the sporting industry, blending business with her advocacy for female athletes.
Teresa Resch, president of the Tempo, lauded Serena’s impact: "Serena is a champion. She's the greatest athlete of all time, and her impact on this team and this country is going to be incredible.” Williams, celebrated for her 23 Grand Slam titles — the most in the Open Era and second only to Margaret Court’s 24 — plans to leverage her brand to create merchandise for the team. She will also have input on jersey designs, which signifies her deep involvement.
The Tempo and Portland will begin their joint venture as WNBA expansion franchises set to commence play in 2026. Toronto aims to take its home games across Canada, including venues in Montreal and Vancouver, to establish widespread support and engagement.
Adding to the excitement surrounding the sisters is the social media buzz generated by Rick Macci’s recent revelations about the early days of the Williams sisters’ careers. His post on social media emphasized the incredible life lessons learned by both Serena and Venus during their years at his academy, which set the foundation for their remarkable achievements. He wrote, "Epic Life lessons from the Compton FIRST FAMILY and did they achieve a lot of FIRST. @Venuseswilliams @serenawilliams."
Venus, who has consistently played the role of protector over the years, is also linked to Serena’s personal life, especially during the birth of Serena's daughter, Olympia Ohanian, back in September 2017. Venus's reaction at the time showcased her excitement and familial pride. "I'm super excited. Words can't describe," she told ESPN, as she also hinted at the possibility of one day coaching her niece if Olympia follows the path of tennis greatness.
Reflecting on her professional experience, Venus has emphasized her enduring commitment to support not only her sister but also new generations of female athletes. She has cultivated her character both as player and mentor, with aspirations of guiding her niece down the path of tennis success when the time is right. “I'll let you know in 20 years or so,” she teased when asked about coaching Olympia, showcasing her playful yet serious side.
The Williams sisters' story is not just about their individual accolades; it serves as a beacon of hope and inspiration to countless young athletes, especially underrepresented females, demonstrating the importance of support, strength, and solidarity. Their achievements redefine perceptions around female athletes, urging the world to acknowledge their potential and to invest accordingly.
With their legacies firmly intact, the Williams sisters continue to shape the future of both tennis and women’s sports at large, with Venus’s unyielding support and Serena’s expansion beyond the court marking new chapters in their storied lives. Their influence transcends their sporting identities, targeting legacy-building within communities and advocating for future female leaders.