The rise of artificial intelligence (AI) is transforming industries across the globe, and Vietnam is no exception. SEODO, a leading SEO agency in the country, is at the forefront of this change, pioneering the integration of AI into the search engine optimization (SEO) sector. As businesses worldwide adapt to new technologies, those that fail to embrace AI risk falling behind in an increasingly competitive marketplace.
The Vietnamese government has been actively promoting the application of new technologies, including AI, to enhance business operations. This push for digital transformation is vital, particularly in the SEO industry, where traditional methods are becoming less effective due to the constant evolution of Google’s algorithms. As a result, many SEO firms are restructuring their strategies to prioritize user experience and content quality over outdated techniques.
AI is now an essential tool in digital marketing, especially in SEO. SEODO (seodo.vn) has established itself as a leader in this field, successfully managing hundreds of projects for various businesses. CEO Ông Thái Doãn Kiên emphasizes the significance of AI in reshaping the SEO landscape, stating, "We believe that AI will redefine the entire SEO industry. SEODO has heavily invested in developing and applying AI solutions to provide the best results for clients while saving time and resources."
SEODO leverages AI to analyze user behavior, search needs, and market trends. The agency has developed advanced AI tools capable of processing vast amounts of data, recognizing patterns, and accurately predicting shifts in search trends. A notable innovation is SEODO's AI-powered competitor analysis system, which enables businesses to gain insights into their rivals' SEO strategies, allowing them to create superior plans.
Moreover, AI assists SEODO in identifying potential keywords that traditional methods might overlook, providing clients with a significant competitive edge. In content production, SEODO combines AI capabilities with the expertise of its editorial team to generate high-quality content that meets both user demands and search engine algorithm requirements. After just three months of implementing AI, SEODO reported a 60% reduction in content deployment time and a 50% decrease in production costs, all while maintaining high quality.
In addition to its internal advancements, SEODO has launched the "Wake Up AI with SEODO" campaign to disseminate knowledge and technology related to AI in SEO among Vietnamese businesses. This initiative includes a series of conferences, workshops, and online training courses aimed at helping companies access modern AI tools and integrate them into their SEO practices. Kiên remarked, "We believe that AI is not just for large corporations but is an essential tool that can help small businesses compete effectively in the digital market. Through this campaign, SEODO aims to accompany Vietnamese enterprises on their digital transformation journey and enhance their competitive capabilities."
As of now, the campaign has successfully conducted three informative webinars and plans to continue offering weekly sessions to share AI knowledge with a broader audience. SEODO's commitment to integrating AI into SEO not only highlights its technological advancements but also showcases its ability to blend AI with the expertise of seasoned SEO professionals, which is key to delivering exceptional results for clients.
On another note, the F&B industry in Vietnam is also experiencing significant growth, with revenue reaching approximately 688.8 trillion VND in 2024. The sector benefits from a youthful population and increased spending on dining, alongside the rise of social media, which has indirectly fueled the F&B market. Many young individuals have become digital content creators, establishing food and beverage review channels that drive traffic to restaurants and cafes.
The online food delivery service has seen remarkable growth, with the Southeast Asian food delivery market reaching 19.3 billion USD in 2024, marking a 13% increase from the previous year. In Vietnam alone, the food delivery market expanded by 26%, growing from 1.4 billion USD in 2023 to 1.8 billion USD in 2024. Additionally, an influx of international visitors, totaling 17.5 million arrivals, has invigorated the F&B sector, particularly in tourist hotspots.
Despite these opportunities, the F&B industry faces challenges, including shifting consumer preferences. Experts indicate that businesses must enhance production processes and adopt modern technologies such as AI and IoT to optimize operations and ensure product quality. Consumers increasingly favor organic, preservative-free, low-sugar, and nutrient-rich foods, prompting brands to seek high-quality raw material suppliers and develop unique recipes.
There is also a growing trend towards appealing and environmentally friendly packaging, which presents a challenge that requires businesses to innovate and understand customer psychology, particularly among younger consumers. Companies in the F&B sector must collaborate closely across all stages, expand distribution channels, and explore promotional opportunities to thrive.
Participation in industry-specific trade fairs and exhibitions is a crucial strategy for overcoming challenges and achieving sustainable growth. The Vietfood & Beverage – Propack Vietnam exhibition, held annually, serves as a platform for businesses to forge partnerships with manufacturers and distributors, explore investment opportunities in Vietnam, and expand their global supply chains.
This year, the Vietfood & Beverage - Propack 2025 exhibition will feature 1,400 booths from over 20 countries and territories, showcasing leading food, beverage, packaging, and processing technology brands. With thousands of products on display, manufacturers will gain insights into market trends, enabling them to assess and improve their offerings to meet consumer preferences.
For the first time, the exhibition will include the Vietdrink 2025 specialized section, focusing on beverages and supply equipment, featuring three distinct product categories: beverage ingredients, finished drink products, and beverage technology and equipment. This event will provide opportunities for individuals and organizations in the F&B sector to exchange experiences in beverage mixing while experiencing the latest drink trends and encouraging investment in modern beverage equipment and technology.
Vietfood & Beverage - Propack 2025 is set to take place in Ho Chi Minh City from August 7 to August 9, 2025, with expectations of attracting over 30,000 visitors. This event will not only solidify its reputation as a premier gathering for the F&B industry in Vietnam but also extend its influence to global partners.
