Actress Seo Ye-ji has recently been the focus of both fashion and social media buzz, as she released a captivating set of advertisement photos on March 19, 2025. The photos, shared on her social media accounts, showcase Seo Ye-ji in a sophisticated setting complemented by a stylish bobbed-wave hairstyle. This look not only emphasizes her mature charm but also incorporates elements such as deep, expressive eyes and a refined urban vibe.
Seo Ye-ji's choice of fashion, which includes a white V-neck sweater paired with a black long skirt, radiates a minimal yet luxurious aura. Additionally, she accessorizes with a unique wrap skirt featuring distinctive buckle details and striking red strap shoes, adding a sensational flair to her ensemble. This understated color palette, along with her enigmatic presence, creates an atmosphere reminiscent of film noir.
In conjunction with her fashion campaign, Seo Ye-ji has been vocal about her feelings regarding recent rumors involving her and fellow actor Kim Soo-hyun. In a heartfelt post on her official fan café, she shared her frustrations with comments made by fans speculating on her past relationship with Kim Soo-hyun. She recounted an instance where a foreign fan questioned her past interactions with the actor, asking, "Don't disappoint us for the second time." This comment seemed to provoke a reflection on the overwhelming emotions she has been experiencing, prompting Seo Ye-ji to express, "I'm also a person, so I'm really overwhelmed, bored, sad, and suffocating."
Denied the allegations of any romantic involvement with Kim Soo-hyun, Seo Ye-ji firmly stated, "I have nothing to do with him and his brother... I wish I could stop now." Her candid words reveal the stress and uncertainty she faces amid swirling rumors. She further added, "I don't know why I have to explain this, but I'm a little frustrated today." This public address highlights her desire to clarify her boundaries and put an end to the speculation.
Despite this controversy, Seo Ye-ji remains a prominent figure in the advertising sphere. She has recently been announced as the new muse for the fashion brand NICK&NICOLE in their 2025 Spring/Summer (S/S) campaign, which officially launched on March 17. This collection, themed around timeless elegance, features signature motifs like butterflies and roses, showcasing a blend of leather jackets, knits, and sweatshirts. Seo Ye-ji's involvement enhances the campaign's classic identity while adding her own touch of modern sophistication.
The 2025 S/S collection is designed to elevate everyday style, encouraging customers to embrace a timeless charm in their fashion choices. Seo Ye-ji's participation in this campaign not only substantiates her position as a fashion icon but also marks a pivotal moment following a wave of controversy, balancing her artistic endeavors with her personal challenges.
The collection, now available in NICK&NICOLE's stores in Hannam-dong and Myeong-dong, as well as through its official website and on the online retail platform MUSINSA, has sparked excitement. To celebrate this launch, the brand has introduced a special “Seo Ye-ji Launch Promotion,” which offers limited-time benefits and will be active until March 30, 2025.
Seo Ye-ji, who first gained recognition through her role in the 2013 sitcom Potato Star and rose to fame with performances in popular dramas like Hwarang, Save Me, and It’s Okay to Not Be Okay, continues to captivate audiences and industry professionals alike. Her ability to navigate the ups and downs of celebrity life, while remaining a stylish and influential figure in the fashion world, makes her a person to watch.
As Seo Ye-ji moves forward, her balance of personal authenticity and professional grace remains front and center. With her strong statements and striking campaigns, she is determined to chart her path in both the entertainment and fashion arenas, leaving a lasting impression on both her fans and the industry.
