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Arts & Culture
25 March 2025

Seibu Yuenchi To Host Idolmaster Series Retro Festival

The collaboration celebrates the anniversaries of the amusement park and beloved series with unique merchandise and experiences.

Seibu Yuenchi, located in Tokorozawa, Saitama Prefecture, is preparing to launch an exciting collaboration event, titled "The Idolmaster Series Retro Fes," to celebrate two significant milestones in 2025. This event will run from June 6 until July 27, bringing together the nostalgia of 'The Idolmaster' series, which celebrates its 20th anniversary, and the 75th anniversary of Seibu Yuenchi, a beloved amusement park in Japan.

As both institutions mark these historic occasions, the collaboration boasts a unique blend of original merchandise featuring specially designed illustrations of idols dressed in Showa retro costumes. Visitors can look forward to an immersive experience that perfectly merges the worlds of this renowned game series and real-life entertainment.

Seibu Yuenchi, which has changed the gaming and entertainment landscape with its engaging attractions, is renowned for creating memorable experiences. The "Idolmaster" series, which tasks players to take on the role of producers helping to grow their favorite idols, has established a massive community and a multi-faceted universe that extends beyond video games, branching out into live performances, merchandise, and overall cultural impact.

The event aims to appeal to fans of all ages, and Seibu Yuenchi promises to deliver a delightfully immersive atmosphere perfect for dedicated fans of 'The Idolmaster.' Exciting experiences such as traditional festival games and uniquely themed attractions within the park will be available, enhancing the celebratory ambiance.

In addition to this event, visitors can look forward to the "Seibu Yuenchi Toku-Toku Pass (Digital)," becoming available from April 1, 2025. This digital ticket offers a convenient package that includes a free ride pass for all Seibu train lines (excluding the Tamagawa line) and a 1-day leisure ticket for Seibu Yuenchi, which also comes with a 500 yen park usage voucher. Pricing for the digital pass is set at 5,400 yen for adults and 4,100 yen for children.

Seibu Yuenchi has enhanced its accessibility for visitors, allowing guests to purchase the Toku-Toku Pass easily on their smartphones. This move reflects the growing trend towards digitization and convenience in event planning. As Seibu Yuenchi’s General Manager Tomohiro Nishida states, "The digital ticket will allow for the convenient purchase of transport and amusement park admission, making it easier for families and visitors." This novel approach aims to provide an effortless experience, ensuring that attendees can focus on enjoying the festivities and attractions available.

Guests will have access to a myriad of activities and attractions during their visit, spanning from retro-themed shows and major rides to specially designed idols’ merchandise that combines classic styles with modern fan favorites.

As we count down to the opening of "The Idolmaster Series Retro Fes," anticipation continues to grow. Both the fans of the “Idolmaster” franchise and amusement park lovers alike are excited about this innovative collaboration that seeks to celebrate the past while engaging the future. With several attractions providing hours of entertainment and an artistically rich merchandise selection, visitors can expect an unparalleled experience that reflects the excitement of growing up and watching their favorite characters come to life.

In conclusion, Seibu Yuenchi’s event marks not only the 75th anniversary of an institution but also celebrates 20 years of an iconic series that has become deeply rooted in gaming culture. As both entities come together to promote joy and nostalgia, fans of 'The Idolmaster' have much to look forward to in June.