The dynamics of value creation across various sectors have witnessed substantial shifts over the past year, most prominently illustrated by the staggering increase reported by the Department of Justice’s Action Center (DOJAC) and the impressive stock performance of AppLovin.
Under the Marcos administration's initiative titled “Bagong Pilipinas,” the DOJAC has reported serving 500% more Filipinos than it did the previous year. Launched by President Ferdinand Marcos Jr. at a rally attended by around 400,000 Filipinos, the initiative seeks to create inclusivity and access to justice for all citizens. The Marcy of 2024 saw the DOJAC assist 12,879 clients—up from just 2,815 the year prior. This extraordinary leap not only demonstrates the increased access to legal resources but also aligns with the administration's vision for social equity. DOJ Secretary Jesus Crispin ‘Boying’ Remulla lauded this achievement, stating, "Public service is the cornerstone of every State where the absence of which makes the latter cease to exist." He emphasized the importance of ensuring access to justice for everyone, explaining, "Denying access to justice is denying people’s dignity."
At the forefront of the DOJAC's expansion strategy has been its partnerships with various organizations and the regionalization of services. By establishing additional DOJAC locations throughout the country, particularly aimed at reaching underserved communities, the agency has catered to many walk-in clients. Remulla remarked upon this during the official launch of the DOJAC satellite office in Cebu City, noting the geographical challenges faced by residents due to the Philippines' archipelagic nature. He stated, "With PBBM’s Bagong Pilipinas campaign, we bridge our geographical gaps to deliver justice to each and everyone in real time."
Simultaneously, the DOJAC organized the Katarungan Caravan, providing legal aid to persons deprived of liberty (PDLs). This initiative aimed to address the unique legal challenges faced by PDLs, ensuring access to legal representation. Secretary Remulla pointed out, “The only way our PDLs can access justice is through this legal aid. We need to understand and address their legal needs.”
Meanwhile, across the globe, AppLovin has seen its stock surge over 500% within the last year, marking its transition from primarily being recognized as a mobile game publisher to becoming a highly profitable ad tech company. This transformational shift granted AppLovin the ability to leverage its knowledge of the mobile app economy, which has, in turn, enabled it to expand rapidly within the ad business. AppLovin’s revenue jumped by 44% to $1.37 billion, with advertising alone climbing 73% to nearly $1 billion. This impressive growth is indicative of the company’s pivotal pivot which allowed for adjusted EBITDA of $848 million, amazing margins, and overall profitability.
Going forth, AppLovin has ambitious plans to expand beyond gaming, targeting direct-to-consumer brands within e-commerce, fintech, and automotive sectors. The company is enhancing its technology platforms, aiming to introduce AI-driven solutions to improve the advertising experience. Their focus for the year 2025 indicates expected revenue ranging between $1.3 to $1.5 billion. Analysts are upbeat about AppLovin’s capacity to maintain these growth rates and to penetrate new markets, affirming their high profitability and perceived value.
Both the DOJAC and AppLovin's recent success highlight broader trends indicating how value can be significantly increased through strategic planning and commitment to service. President Marcos, emphasizing justice during his participation at the National Convention of Lawyers, underscored, "Justice must find its way to the margins, where it is most needed." The statements made by both Morris and Remulla echo the commitment to enhancing life for citizens, regardless of their economic standing. For AppLovin, the CEO reinforced their resolve to provide value, asserting, “If it can maintain its strong growth rate and healthy margins, the stock could still have a lot of upside ahead.”
Moving forward, the outcomes of these initiatives will have deep impacts on both sectors, setting precedents within the legal arena for accessibility and inclusivity, and demonstrating the expansive potential for growth within the tech and advertising industries. The commitments shown by the DOJAC to provide adequate legal resources reflect societal values, similar to those exhibited by AppLovin's shift to encompass diverse revenue streams—both paving ways for innovation and equity.