Tokyo was abuzz on March 19, 2025, as Sayuri Matsumura, a former member of the famous group Nogizaka46, inaugurated the unveiling of McDonald's latest offerings from its celebrated Samurai Mac line. The event, held at a local venue, not only highlighted the new regular item, the 'Grilled Soy Sauce Style Egg Bacon Thick Beef,' slated for release on March 26, 2025, but it also showcased Matsumura's unique charm and fondness for hearty meals.
In a jovial atmosphere along with the comedy duo Dian, Matsumura captivated the audience by demonstrating her impressive eating prowess. She managed to devour two substantial burgers in a remarkably short time during the tasting segment, solidifying her reputation for a hearty appetite. "I usually order four burgers, potatoes, chicken nuggets, and my favorite dessert in one meal," Matsumura revealed, laughing off the contrast of her petite frame and love for big meals.
Matsumura's excitement about food didn't stop there. She shared an amusing anecdote from her childhood, reminiscing about her role as a 'princess' for three consecutive years during her kindergarten performances. "In my last year, I was the only one who raised my hand to play the princess!" she recalled, her eyes sparkling with joy. This longstanding cheerfulness seems to define her character, as she confidently stated, "I will not graduate from being a princess. My kingdom and I remain!”
With her charming presence, Matsumura shared her tips on how to eat a hamburger adorably, suggesting attendees practice a cute upward glance while taking a bite. “When you eat a hamburger, it’s essential to look up slightly,” she instructed. “You glance at the person you’re with while holding the bite, and you confirm with them, 'Isn’t this cute?' before you take a bite. It adds a special charm to the moment!" With a gesture, Matsumura showed how to hold a burger and look at the camera, enchanting those present.
As excitement builds around the Samurai Mac's new launch, anticipation grows for the addition of the 'Grilled Soy Sauce Style Egg Bacon Thick Beef,' a burger that promises to be indulgent and fulfill customer cravings. Matsumura expressed her enthusiasm for trying the new item, having already sampled it at the event. "I think people are really going to enjoy this one; it has a great flavor blend!” she gushed.
In a media industry often notorious for its superficiality, Matsumura’s vivacious spirit serves as a delightful reminder that appetites can be both culinary and personal. Her advent in the burger-eating community, through keen publicity for Samurai Mac, highlights how food culture can bridge connections and ignite cheer among fans. As more updates circulate about the McDonald's Samurai Mac offerings, it's clear that Matsumura is stepping into a role that extends beyond merely tasting burgers; it’s about celebrating joy and community.
Overall, the launch event transpired as a remarkable blend of food celebration and personality showcase, with Matsumura's infectious energy leaving a lasting impression on attendees and fans. The Samurai Mac initiative exemplifies the brand's commitment to innovation while creating delightful memories through food experiences.
