Former idol and current talent Sayuri Kokushō has found herself at the center of controversy after addressing fan opinions regarding her appearance in a commercial for a product related to frequent nighttime urination. The 58-year-old entertainer, who first rose to fame in the 1980s, took to her X account on April 21, 2025, to respond to a follower's critical post about her new role.
The follower, identifying as a "big fan," expressed dismay over Kokushō's participation in the ad, stating, "When I was watching TV, Sayuri Kokushō was in a commercial for frequent nighttime urination. I thought, 'She was an idol, so she should quit.'" In her response, Kokushō acknowledged the comment, saying, "Indeed, that's right, I'm sorry. From now on, I'll consider how you all feel about me and choose my work. It's already decided, so I can't help it. You have to understand." This quote highlighted her intention to be more mindful of her fans' feelings regarding her career choices.
However, her remarks did not sit well with many online. Critics were quick to voice their opinions, suggesting that Kokushō's response was dismissive and out of touch. Comments such as, "Why only refer to being an idol?" and "It's disrespectful to the brand" flooded social media. Others pointed out that while Kokushō may have been an idol in her youth, it is unreasonable to expect her to maintain the same image in her later years. One user noted, "Just because she was an idol back then doesn't mean she has to stick to that image forever. Fans should support her in her new endeavors, given their own age progression as well."
Despite the backlash, Kokushō has a storied career that spans nearly four decades. She debuted in 1985 as member number 8 of the popular idol group Onyanko Club, which was formed alongside the variety show "Yuyake Nyan Nyan" on Fuji TV. Her solo debut came the following year with the hit song "Valentine Kiss," which solidified her status as a beloved figure in the entertainment industry.
After graduating from Onyanko Club in 1987, Kokushō transitioned into acting and has maintained a successful career as a talent and actress, showcasing her versatility beyond her idol roots. As she celebrates her 40th debut anniversary this year, Kokushō's longstanding presence in the entertainment world is a testament to her adaptability and appeal.
Industry insiders suggest that the commercial's casting was likely based on a strategic consideration of the product's target demographic. As Kokushō's fan base has aged over the years, the need for products catering to that audience has become increasingly relevant. A source from the entertainment industry commented, "The casting side must consider the target audience for the product. Given that 40 years have passed, both she and her fans have aged, making her a fitting choice for this particular product."
Despite her successful career, this recent incident has highlighted the delicate balance that public figures must maintain between their past identities and current realities. Kokushō's attempt to connect with her fans and apologize for their discomfort has sparked a broader discussion about the expectations placed on former idols as they navigate their careers in a changing landscape.
In her interactions with fans, Kokushō expressed gratitude for their support, saying, "It's nothing. Thank you for your concern. I will continue to work hard to remain an eternal idol." Her willingness to engage with her audience, even in the face of criticism, demonstrates her commitment to her fan base. She responded to one fan's emotional message by saying, "Don't apologize, and I look forward to working with you in the future." This exchange reflects the deep connection that Kokushō has maintained with her followers over the years.
Yet, the controversy surrounding her commercial appearance raises questions about the evolving nature of celebrity and the pressures that come with it. Kokushō's experience is not unique; many former idols and entertainers face similar scrutiny as they age and their careers take different paths. The expectations of fans can often clash with the realities of life and career progression, leading to misunderstandings and disappointment.
As Kokushō continues to navigate her career in the public eye, it remains to be seen how she will adapt to the changing expectations of her audience. The backlash she faced serves as a reminder of the challenges that come with being a public figure, especially one who has transitioned from a beloved idol to a multi-faceted talent. It also highlights the importance of open communication between celebrities and their fans, as both parties work to understand each other's perspectives.
In conclusion, Sayuri Kokushō's recent controversy over her commercial appearance underscores the complexities of maintaining a public persona while evolving as an individual. As she celebrates her 40th anniversary in the industry, Kokushō's journey reflects the challenges and triumphs that come with a long-lasting career in entertainment. Her efforts to engage with her fans, despite the criticism, demonstrate a commitment to her legacy and the relationships she has built over the years.
