ITV has officially announced the commissioning of its latest daytime game show, "Time Is Money," featuring the charismatic and successful entrepreneur Sara Davies as its host. Known for her role on the popular program "Dragons' Den," Davies is set to bring her dynamic presence to this innovative format, which promises to challenge contestants both mentally and strategically.
"Time Is Money" is described as a high-octane quiz show where participants start with their jackpot prize already secured. The unique twist? Contestants must compete against the clock and answer questions correctly to retain their winnings. This adds an intriguing intensity to the gameplay, as one wrong answer could lead to losing the cash before it’s truly theirs. Sara Davies remarked, "I’m absolutely delighted to be hosting Time Is Money. This show is unlike anything you’ve seen before — it’s full-on, it’s exhilarating, and the pressure is real. It’s going to be a rollercoaster of excitement and tension, and I can’t wait to see who’ll keep their cool under pressure. Get ready for a make-or-break adventure, because time really is money!"
The show will make its debut on ITV1 and its streaming service ITVX, adding to ITV's impressive lineup of popular game shows, such as "The Chase," "Tipping Point," and the reboot of "Deal or No Deal." These existing programs have consistently attracted large audiences, with "The Chase" named the number one game show for nine consecutive years. Katie Rawcliffe, Director of Entertainment & Daytime at ITV, expressed her enthusiasm: "It’s been fantastic to see our afternoon game shows continue to thrive this year with The Chase, Deal or No Deal, Lingo, and Tipping Point all delivering strong ratings and growing audiences. These shows have become a staple for daytime TV, and we’re thrilled to add 'Time Is Money' to the mix. With its unique blend of fast-paced quiz action and high-stakes drama, 'Time Is Money' will perfectly complement our existing lineup, as will Sara Davies as host."
Sara Davies, who was born on April 23, 1984, in Coundoun, County Durham, has made quite the name for herself outside of her business achievements. She launched her first business, Crafter's Companion, during her university years and quickly expanded her brand, gaining recognition for innovative crafting products. Since stepping onto the television scene, she became the youngest female investor on "Dragons' Den" when she joined the panel in 2019. Besides her business endeavors, she has participated as a contestant on "Strictly Come Dancing," where she showcased her versatility and charm.
Davies' venture as the host of "Time Is Money" is much anticipated, particularly among her fans and potential contestants who will be tested on their quick thinking and nerve during the game. The show is expected to incorporate elements of strategy and wit as contestants navigate the questions and watch the ticking clock.
For viewers wanting more than just trivia, ITV plans to launch additional game formats soon, with shows like "Jeopardy" and "Riddiculous" set for upcoming series. "Jeopardy," hosted by Stephen Fry, challenges players to think quickly and answer questions correctly to accumulate winnings, maintaining the classic format beloved by many. Meanwhile, "Riddiculous" features teams competing to solve riddles and questions, culminating in nail-biting challenges against the clock.
Sara Davies entering the hosting arena not only emphasizes her multifaceted career but reflects the changing dynamics of daytime television where entrepreneurial savvy and entertainment converge. Fans of game shows and those who admire Davies' entrepreneurial spirit can expect high-stakes drama and engaging entertainment when this game show premieres.
With the launch of "Time Is Money," ITV continues its legacy of creating must-watch daytime television. This show and Sara’s presence as host are poised to steal the spotlight among the audience who crave innovative formats and compelling television.