On May 9, 2025, a special event dubbed "Santa Maradona Day" unfolded at the Istituto di Candiolo – IRCCS, marking a significant intersection of cinema and philanthropy. This day was dedicated to the beloved film "Santa Maradona," directed by Marco Ponti, and aimed to raise funds for the Fondazione Piemontese per la Ricerca sul Cancro. During the event, Ponti and the film's star, Stefano Accorsi, presented a symbolic check of 50,000 euros, a sum raised through the sales of a special volume based on the film's original screenplay.
The event was not only a celebration of the film but also a heartfelt gesture of solidarity towards cancer research. Accompanied by Domenico Beccalario, who curated the publication, Ponti and Accorsi toured the research laboratories and clinical departments of the institute, where approximately 300 researchers work tirelessly to advance cancer treatment. They were welcomed by Allegra Agnelli, president of the foundation, who expressed gratitude for the commitment shown by the film industry toward supporting cancer research.
Agnes Agnelli remarked, "Once again, the world of cinema supports Candiolo. Having extraordinary people like Marco Ponti and Stefano Accorsi by our side, who choose to engage creatively and concretely, fills our hearts with joy. A big thank you to everyone who contributes to the daily support of patient care and research at the Istituto di Candiolo – IRCCS." This sentiment encapsulated the spirit of the day, which aimed to highlight the importance of community involvement in the fight against cancer.
Marco Ponti shared his reflections on the visit, stating, "It is an honor to contribute, even in a small way, to such a wonderful place of research and care. Here, science, imagination, and vision are at work. We make films with passion, and here, passion is alive. Candiolo has welcomed us, and the generosity of Santa Maradona fans has been enormous: today is a special day for all of us." His words resonated with the attendees, showcasing the emotional connection between art and humanitarian efforts.
Stefano Accorsi echoed Ponti's sentiments, describing the institute as "an exceptional reality, one of the true Italian excellences. I met doctors, researchers, and volunteers, all driven by a rare determination. It was an exciting and enriching experience." His comments underscored the significance of the institute's work and the vital role of ongoing support for cancer research.
The funds raised during Santa Maradona Day are expected to grow through various initiatives throughout the day, including an auction of film memorabilia and collaborations with partners like Pastis and Alberto Marchetti. These activities not only aim to increase financial support for the foundation but also to engage the public in a meaningful dialogue about cancer awareness and research.
As the event unfolded, it became clear that the connection between art, memory, and civic engagement could generate real value. The film, which has become a cult classic for an entire generation, re-emerged not just as a cinematic work but as a tool for tangible solidarity. Once again, culture proved to be capable of doing much more than merely entertaining; it can shine light on important issues, mobilize energies, and inspire collective actions.
In a historical moment where scientific research requires continuous resources and widespread support, events like Santa Maradona Day represent a virtuous model. They transform the memory of a story into a new chapter to write together, filled with care, participation, and hope. The collaboration between cinema and cancer research serves as a powerful reminder of how creativity and compassion can come together to make a difference.
As the day concluded, the impact of the Santa Maradona Day resonated deeply within the community, illustrating how a shared love for cinema can foster hope and support for those in need. The dedication of Marco Ponti, Stefano Accorsi, and the many contributors to this cause stands as a testament to the power of collective action in the fight against cancer. The legacy of Santa Maradona continues to inspire, not just as a film, but as a beacon of hope in the ongoing battle against this disease.
