Sanrio fans have reason to celebrate as the company announces the release of several exciting products featuring beloved characters like Cinamoroll, Pochacco, and Kuromi. Set to debut on March 22, 2025, the Sanrio Characters lottery will be available at FamilyMart, Sanrio shops, and select locations nationwide. This lottery features goods of characters who achieved top positions during the 2024 Sanrio Character Awards, and includes plush toys, stylish tote bags, playful pouches, and convenient storage containers.
This lottery not only showcases the popularity of these characters but also celebrates their charm through various adorable designs. Each draw from the lottery costs 990 yen (tax included) and is expected to bring joy to fans eager to own exclusive items. According to Sanrio, "the Sanrio Characters lottery will be released starting March 22, 2025, featuring goods of characters who were in the TOP3 during the 2024 Sanrio Character Award."
Adding to the excitement, Sanrio is also set to launch the Fuwa Fuwa Face Pouch, which will be rolled out sequentially starting early March 2025 across capsule toy corners nationwide. Priced at 400 yen per draw (tax included), these delightful pouches will feature popular characters such as Hello Kitty, My Melody, Kuromi, and others, making them perfect for storing small items on-the-go.
The pouches are not only functional but crafted from plush materials, ensuring they are both cute and cuddly. The details of these designs promise careful embroidery work. Fans will want to grab these limited items as the designs appeal to collectors and casual fans alike. One spokesperson noted, "The Sanrio Characters Fuwa Fuwa Face Pouch is set to be available for 400 yen and features various beloved characters."
On top of these lotteries and pouches, Sanrio has already seen successful product launches this year with the Sanrio Characters Embroidery Can Badge Biscuits 3, which hit stores on February 24, 2025. These unique items come with one embroidery can badge and biscuits, creating combinations of collectible and edible. The theme for this batch revolves around latte colors and delightful tea time moments.
With 15 different character designs included, there’s surely something for everyone. Products feature favorites like Hello Kitty and My Melody, but also include less common characters such as Marron Cream and Bad Badtz-Maru. The can badges are of high quality, measuring approximately 50 mm, making them perfect for display or personal use. The full lineup is expected to generate even more buzz among nostalgic fans of all ages. A recent review stated, "The designs for the Embroidery Can Badge Biscuits 3 are delightful with themes of latte color and tea time, showcasing the characters’ charm."
Each badge is intricately embroidered and embodies the artistry Sanrio is known for, depicting characters surrounded by whimsical elements like sweets and ribbons. The biscuit component of this product has not gone unnoticed either, with special designs printed directly on them, giving fans not only how lovely each piece looks but also how enjoyable they might taste.
All these product launches are also thematic, stemming from Sanrio’s initiative to celebrate their milestones, with 2025 marking the anniversary year. For those who find joy and meaning through these adorable characters and their stories, getting involved with these new releases offers not just retail therapy but also the chance to be part of the Sanrio community.
With the launch of the lottery, face pouches, and biscuits, it’s evident Sanrio continues to thrive and innovate, responding to fans’ desires for products connected to their favorite characters. The anticipation among fans is palpable, and these offerings are likely to prompt many to check out local retailers or online stores for the latest Sanrio offerings.
The overall sentiment among participants appears optimistic as collectors and new fans alike gear up to participate. These new releases signify more than just products — they represent cherished moments of excitement and nostalgia. Whether you’re planning to snag some exclusive items from the lottery or indulging yourself with some delightful merchandise, Sanrio’s latest offerings are sure to bring joy. Don't miss out on these cute collectibles; they’ve certainly become more than just simple merchandise — for many, they're beloved memories encapsulated within products.