Venkatesh Daggubati's latest film, Sankranthiki Vasthunam, emerged as a major success at the box office, captivating audiences since its theatrical release on January 14, 2025. The film delighted fans with its unique blend of family comedy and crime thriller elements, grossing over Rs 300 crore globally. Following its impressive theatrical run, the film is set to make its digital debut, with plans to stream on ZEE5 starting March 1, 2025, and will also premiere on Zee Telugu at 6 PM on the same day.
Directed by Anil Ravipudi, Sankranthiki Vasthunam tells the story of YD Raju, who enjoys a peaceful life with his wife, Bhagyalakshmi. Their tranquil existence is disrupted when Raju's ex-girlfriend, ACP Meenakshi, approaches him for assistance in solving a kidnapping case. The dynamic creates tension, as Bhagyalakshmi becomes suspicious of Raju's interactions with Meenakshi and insists on joining him to keep tabs on the investigation. This conflict leads to both action and comedic scenarios, which have been well-received by audiences.
Starring Aishwarya Rajesh as Bhagyalakshmi and Meenakshi Chaudhary as ACP Meenakshi, the cast also features Sarvadaman D. Banerjee, Srinivasa Reddy, Upendra Limaye, Naresh, and VTV Ganesh in pivotal roles. The film is notable as it marks Venkatesh's third collaboration with director Anil Ravipudi, following their successful ventures with F2 and F3.
The decision to premiere the film on television shortly after its theatrical release highlights Zee Telugu's innovative approach to audience engagement. According to Dil Raju, the film's producer, "The success of Sankranthiki Vastunnam in theaters has been truly heartwarming, and after receiving such tremendous love from audiences, I am thrilled to share it on Zee Telugu. This special showcase reflects our commitment to bringing quality entertainment directly to family audiences."
Zee Telugu has established itself as a leader in the entertainment sector, adapting to changing viewer habits and emphasizing the importance of television as a medium for mass audiences. The anticipation surrounding the upcoming world television premiere of Sankranthiki Vastunnam positions the channel to disrupt established norms within the industry.
Siju Prabhakaran, Chief Cluster Officer of Zee South, added, "Over the years, content consumption across different mediums has evolved at a rapid and unpredictable pace. We at Zee have always stayed ahead of the curve, innovatively presenting the best movies to our audiences. This premiere of Sankranthiki Vastunnam will create memorable viewing experiences for families.”
With the film's combination of humor, drama, and action, viewers are sure to have plenty to enjoy. The premiere will occur simultaneously with the digital streaming release, allowing audiences to choose their preferred method of viewing.
Ashish Sehgal, Chief Growth Officer of Ad Sales at Zee Entertainment, pointed out the strategic advantage of this release, stating, "The World Television Premiere of Sankranthiki Vastunnam on Zee Telugu solidifies our commitment to clutter-breaking content strategies. This unique approach amplifies the excitement among viewers and provides advertisers innovative opportunities to connect with our highly receptive audience.”
This strategic initiative from Zee Telugu showcases the channel’s expertise in anticipating viewer preferences, promising to redefine the standards for television entertainment. Audiences can expect more than just entertainment; they are gearing up for what could be one of the best television events of the year.
With the promise of fun, emotions, and the unmistakable charm of family drama, the world television premiere of Sankranthiki Vastunnam on Zee Telugu is set for March 1st at 6 PM. Get ready to mark your calendars and enjoy this exciting movie from home!