Victory Venkatesh's latest blockbuster, Sankranthiki Vasthunam, is all set to make its much-anticipated television and OTT release simultaneously on March 1st, 2025. The film is slated to premiere on Zee Telugu and ZEE5 at 6 PM, giving audiences the chance to enjoy the comedic and action-packed narrative from the comfort of their homes.
Released theatrically on January 14th, 2025, Sankranthiki Vasthunam quickly garnered positive responses from both audiences and critics alike. The film has grossed approximately Rs 253 crore globally, marking it as one of the biggest successes of the Telugu film industry this year.
Directed by Anil Ravipudi, the comedy-action film features Venkatesh as YD Raju, who finds himself embroiled in comical chaos when his ex-girlfriend, played by Meenakshi Chaudhary, seeks his help to solve a challenging kidnapping case. The narrative intertwines romantic interests, easily keeping viewers engaged with its witty humor and dramatic stakes. Venkatesh's portrayal of Raju has been praised for balancing the nuances of romantic turmoil and comedic elements, particularly as he navigates his relationship with his wife, played by Aishwarya Rajesh.
"The audience’s response after the theatrical release has been amazing, and I’m beyond excited for viewers to experience the comedy and heart of this film on ZEE5 and Zee Telugu," said Venkatesh, reflecting on the film's successful run before its wider digital release.
The film's high-energy storytelling, characterized by vibrant performances and engaging script dynamics, has made it noteworthy. It features production under the capable hands of Dil Raju and Shirish through Sri Venkateswara Creations, who have consistently delivered hits over the years.
To cater to diverse audiences, Sankranthiki Vasthunam will be available not just in Telugu, but also dubbed versions in Hindi, Tamil, Kannada, and Malayalam for those who prefer to enjoy the film in their native languages on ZEE5.
During promotional interviews, Anil Ravipudi expressed his excitement about the dual premiere, emphasizing the film’s essence as "a rollercoaster of hilarious comedy, packed with unforgettable moments and quirky twists." He added, "I’m beyond excited to see Sankranthiki Vasthunaam reach viewers on both ZEE5 and Zee Telugu!" This dual platform release aims to maximize accessibility, making it easier for followers of Telugu cinema to enjoy the flick.
The film's action-packed narrative and lively comedic elements have earned it comparisons to modern mainstream hits. According to reports from industry analysts, its success can be attributed to the film's blend of relatable storytelling and commercial appeal, which has struck the right chords with audiences across demographics.
Not only did the film meet audience expectations, but it also laid the groundwork for potential sequels. Anil Ravipudi hinted at the possibility of continuing Raju's story, stating, “There’s a huge possibility. This template has worked well. It can be placed in another situation. The title will be Malli Sankranthiki Vasthunam.” Such comments hint at the filmmakers' intention to cultivate franchise potential, which could attract even larger viewership over the coming years.
Overall, Sankranthiki Vasthunam promises to be not just another film but rather a full-fledged entertainment experience combining laughter, action, and heartfelt moments. With the forthcoming dual release date quickly approaching, excitement is palpable among fans eager to witness the cinematic magic once more.
This dual opportunity for viewing presents another facet of how the Telugu film industry is adapting to the changing viewing habits of audiences worldwide, reinforcing the importance of leveraging OTT platforms alongside traditional viewership models.
Be sure to catch the exclusive premiere of Sankranthiki Vasthunam on March 1st at 6 PM on Zee Telugu or via streaming on ZEE5—making it the perfect way to enjoy this latest comedic adventure featuring one of the industry’s leading stars.