The romantic drama Sanam Teri Kasam has made waves after its re-release on February 7, 2025, achieving what many could not have predicted: surpassing its original box office lifetime collection within just two days. Initially released in 2016, Sanam Teri Kasam didn't perform well at the box office, raking in only Rs 8.03 crore during its run. Fast forward to its recent re-release, and the film has turned the tables astonishingly, drawing audiences back to the theaters.
Starring Harshvardhan Rane and Mawra Hocane, the film collected Rs 4 crore on its opening day and continued to impress with Rs 5 crore on its second day, bringing its total earnings to Rs 9 crore. This success has left many industry experts and fans alike astounded, marking the film as one of the largest Bollywood re-releases. According to Indiatimes Entertainment, "Sanam Teri Kasam has made a stunning comeback after eight years of its original release... surpassing its original lifetime collection." The film's initial day one collection was four times higher than its original opening day, which only grossed Rs 1.3 crore back in 2016.
The dynamics of the re-release couldn’t have been more favorable, coinciding perfectly with Valentine's Week. This timing has certainly drawn romantic movie aficionados, eager to experience the emotional saga once again. With around 3 lakh tickets sold on the first day alone, enthusiasm around the film has been apparent, demonstrating the affection and nostalgia audiences feel for its story.
On day two, Sanam Teri Kasam not only held its ground but also secured its position at the box office, outperforming several current releases, including Badass Ravi Kumar and Loveyapa. The reaction from fans has been overwhelmingly positive, with many expressing surprise and joy at the film's resurgence. Acknowledging the film's cult following, Indiatimes also noted, "It became the highest-grossing Hindi film on its opening day among current releases and the second-biggest opening among all re-releases in India after Gabbar Singh."
The demand for the re-release speaks volumes about the film's hearty narrative and the poignant performances by Rane and Hocane, who made their Hindi film debuts. Directed by Radhika Rao and Vinay Sapru, Sanam Teri Kasam was initially regarded as underwhelming commercially but has instead garnered deep emotional resonance with enthusiasts who appreciate its storytelling.
Despite the film's earlier struggles at the box office, its re-release has spurred discussions about potential sequels and rejuvenated interest among fans eager for more. "Interestingly, this film, made back in 2015 with just Rs 25 crore as its budget, has now become the talk of the town, leaving many contemporary films struggling to keep pace with its extraordinary comeback," reported Indiatimes.
Current projections suggest Sanam Teri Kasam could cross the Rs 15 crore mark by the end of the weekend, marking yet another milestone for this once-failed film. The film's capacity to engage and draw audiences now encapsulates its unique turnaround, transforming it from flop to box office delight.
Overall, Sanam Teri Kasam stands as a remarkable example of how strong narratives and viewer connections can transcend initial failures, highlighting the power of re-releases, especially during strategically timed periods such as Valentine’s week.