After years of anticipation, the Bollywood romantic drama Sanam Teri Kasam, released originally in 2016, is making its highly-anticipated return to theaters on February 8, 2025. The film, directed by Radhika Rao and Vinay Sapru and starring Harshvardhan Rane and Mawra Hocane, faced disappointing box office figures during its debut. Despite this, the film gained traction and popularity on OTT platforms, leading to its re-release as fan demand surged.
Since the announcement, excitement has been palpable among its fanbase. Advance ticket sales have already reached impressive numbers, with reports stating the collection has crossed ₹1.55 crore, excluding blocked seats, and tickets are flying off the shelves. Over 39,000 tickets have reportedly been sold before its opening day, with around 20,000 tickets purchased solely for the original film's re-entry.
Harshvardhan Rane, who portrayed the character Indar, spoke candidly about the film’s initial struggles during its first theatrical run. He recalled the disappointment felt by the cast and crew when Sanam Teri Kasam failed to capture audience attention, only earning around ₹8.03 crore against its ₹19 crore budget. "It was disheartening, especially knowing the passion we all put forth. But with this re-release, I feel like our film is getting its second chance—like divorced parents getting remarried!" he expressed humorously.
Rane’s eagerness for the film’s re-release isn’t just professional; it's personal too. He passionately advocated for Sanam Teri Kasam to return, even going so far as to rally outside the producer's office to insist on its revival. "I have faith this time around. Fans have constantly asked for it, and I just hope it gets the success it deserved back then, just like Tumbbad and Laila Majnu did on their releases," Rane noted.
The film's story revolves around the poignant relationship of Indar and Saraswati, played by Mawra Hocane, who quickly captured the hearts of the audience. Despite losing Saraswati’s character at the movie's climax, the film’s melodious soundtrack saw widespread acclaim, contributing to its continued popularity over the years.
Box office enthusiasts and trade analysts are optimistic about the film’s chances this time around, with reports praising its advance booking rates. Komal Nahta, trade expert, mused about its performance, declaring, "Some exhibitors are already considering increasing the number of shows for re-run Sanam Teri Kasam, and it could potentially outshine new releases. Can you believe it?" This enthusiasm is underscored by Vishek Chauhan, another exhibitor, who remarked on social media about the film’s advance book rate, describing it as “simply insane.”
The ticket sales for the film’s re-release have already surpassed Yeh Jawani Hai Deewani's prior re-release figures and are markedly higher than those of other competing releases. This unprecedented excitement signals not only the film's enduring appeal but also the increasing trend of Bollywood films finding new life through re-releases.
Interestingly, during its initial run, Sanam Teri Kasam faced stiff competition at the box office and was overshadowed by other films. Now, as it releases alongside films like Badass Ravi Kumar and Interstellar, it is poised to take the spotlight. According to current trends, experts predict it could potentially gross around ₹4 crore on opening day, making it one of the top re-released films of the Indian cinema.
Fans are undoubtedly excited for the film's comeback, especially since it coincides with Valentine's week. Many view it as the perfect romantic flick to catch with loved ones, which will undoubtedly boost ticket sales even higher. Early responses suggest Sanam Teri Kasam could emerge as the top-grossing re-release, surpassing even Tumbbad, which previously held the record.
Adding to the buzz, there are rumors about the film's sequel, which was announced sometime back. The success of its re-release is seen as paving the way for the follow-up project, much to the delight of its ardent fans.
The cinematic world is watching closely to see how Sanam Teri Kasam performs this time. Can this once-flopped film re-establish its place in the hearts of viewers, or will it face another uphill battle? Only time will tell, but its loyal fans are hopeful and ready to give it another chance.