The vibrant city of San Antonio is gearing up for two major events, the Texas Senior Games and the Valero Alamo Bowl, both of which promise to invigorate local tourism and businesses significantly.
Starting with the Texas Senior Games, scheduled to run from January 17 to April 12, 2025, this prestigious competition aims to spotlight senior athletes from around the Greater San Antonio area. Organized by the Barshop Jewish Community Center, the games will feature various events including women’s basketball free throws, cycling, and swimming, making it an inclusive yet competitive platform for athletes aged 50 and older.
"This year’s Games will showcase not only the competitive spirit among seasoned athletes but also the commitment to health and wellness among seniors," said a representative from the Barshop Jewish Community Center.
The Games reflect a clear initiative to promote fitness and camaraderie among older adults, with different age categories set for participants, ranging from 55 to 74 years old. Registration is currently open at $60, plus additional event fees, urging interested competitors to secure their spots quickly as popularity is expected to drive participation numbers high.
Meanwhile, as the city prepares for the Texas Senior Games, another wave of excitement is building around the 32nd Annual Valero Alamo Bowl. Scheduled for this Saturday at the Alamodome, the matchup between the Colorado Buffaloes and BYU Cougars is expected to draw more than 60,000 fans to the city. Historical data shows the annual bowl game injects at least $40 million directly back to the local economy.
Danielle Zimmer, whose son is part of the Colorado coaching staff, expressed her enjoyment of San Antonio’s hospitality during her brief stay: "Go CU. The hospitality’s been great; we love San Antonio. I’ve only been here two days, and I love it." Her enthusiasm is mirrored by many, as both teams' supporters flock the streets dressed in their colors, contributing to the vibrant atmosphere.
Local businesses are poised to benefit significantly from this influx of visitors. Terry Corless, the owner of Mad Dogs British Pub, observed the growing trend: "It’s a good lineup for us obviously this Saturday, and the timing’s the best it’s been for us. The quality and caliber of the Alamo Bowl and its growth have really helped us all downtown.”
Throughout the city, signs and decorations welcoming Alamo Bowl guests can be spotted, reinforcing the community spirit. Aiming to create memorable experiences, local hotspots such as Market Square and Mi Tierra restaurant report heavy foot traffic from visiting fans eager to indulge in local cuisine.
William Cortez of La Familia Cortez Restaurants noted the festive atmosphere: "When people come in and see all of the Christmas lights and the décor, they feel part of San Antonio. We’ve seen a lot of travelers from Colorado coming and supporting their team, and they’re here eating at our restaurants and visiting Market Square, and it’s just been great."
The Texas Senior Games and the Valero Alamo Bowl epitomize San Antonio’s character as more than just a tourist destination; they are events highlighting local community and culture, driving both economic impacts and community happiness.
