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Technology
09 April 2025

Samsung Unveils Ballie, A New Home AI Companion

The AI-powered robot promises personalized home assistance and advanced features this summer.

Samsung Electronics has officially announced its partnership with Google Cloud to enhance the capabilities of its home AI companion robot, Ballie. This innovative device, which is set to launch in the United States and Korea this summer, promises to redefine the role of artificial intelligence in home management.

Ballie, first introduced back in 2020, has undergone significant upgrades and is now equipped with advanced features powered by Google Cloud’s generative AI technology, specifically the Gemini AI. This collaboration aims to deliver a more personalized experience for users, allowing Ballie to engage in natural, conversational interactions.

According to Yongjae Kim, Executive Vice President of the Visual Display Business at Samsung Electronics, "Through this partnership, Samsung and Google Cloud are redefining the role of AI in the home." He emphasized that by combining Gemini’s powerful multimodal reasoning with Samsung’s AI capabilities, they are unlocking a new era of personalized AI companionship. Ballie is designed to move with users, anticipate their needs, and interact in more dynamic and meaningful ways than ever before.

The robot will utilize Gemini’s multimodal capabilities alongside proprietary Samsung language models to process and understand various inputs, including audio, voice, and visual data from its camera and sensors. This means that Ballie will not only be able to adjust lighting and manage home environments but also offer personalized assistance in a variety of scenarios.

For example, if a user asks, "Hey Ballie, how do I look?", the robot can respond with styling recommendations, suggesting new accessories or outfit combinations. Furthermore, if a user expresses feelings of fatigue by saying, "I feel tired today," Ballie can leverage its connection to Google Search to provide tailored advice on how to boost energy levels, including tips on exercise and optimizing sleep environments.

Samsung's integration of Gemini into Ballie builds on the successful deployment of this generative AI technology in the Galaxy S24 smartphone series last year. Thomas Kurian, CEO of Google Cloud, remarked, "With Gemini on Google Cloud, Samsung is demonstrating how to deploy generative AI at scale, integrating it directly into the heart of their popular products." This expanded partnership underscores both companies' commitment to delivering reliable, enterprise-grade AI solutions that add lasting value for consumers.

Ballie is not just another smart home device; it is positioned as a comprehensive home assistant that can manage various tasks. Previous demonstrations have hinted at additional functionalities, such as home patrolling, pet monitoring, and even the ability to project videos or messages onto walls. However, specific details regarding these features and the robot's overall specifications are still pending release.

In the competitive landscape of home robotics, Ballie stands out due to its advanced AI capabilities. While companies like Apple and Meta are reportedly developing their own robotic solutions, Samsung's early announcement and the integration of cutting-edge technology may give it an edge in the market. The company has also opened pre-registration for interested consumers, indicating a strong demand for this innovative product.

Despite the excitement surrounding Ballie, questions remain regarding its price point and how it will compare to existing products in the market. As Samsung prepares for the summer launch, consumers are eager to see how Ballie will perform in real-world scenarios and whether it can truly become an indispensable part of home life.

As the launch date approaches, Samsung is expected to provide further details about Ballie’s features and capabilities, ensuring that potential buyers have all the information needed to make an informed decision. The anticipation for Ballie reflects a growing interest in AI-driven home technologies that promise to enhance daily living.

With its combination of generative AI, personalized assistance, and smart home integration, Ballie aims to set a new standard for home robots. As the summer nears, tech enthusiasts and everyday consumers alike will be watching closely to see if Samsung's latest innovation can live up to the hype.