Samsung Electronics has officially unveiled its highly anticipated 2025 Bespoke AI Home Appliances, promising to redefine convenience in Australian households. Launching on March 31, 2025, this innovative lineup features the Bespoke AI Jet Ultra, touted as the world’s most powerful cordless stick vacuum cleaner, boasting an impressive suction power of up to 400W.
The Bespoke AI range extends beyond just vacuum cleaners, incorporating advanced AI capabilities into screen-enabled refrigerators and other smart devices. Samsung aims to create an "AI Home" ecosystem that seamlessly connects various appliances, enhancing everyday convenience while adapting to the evolving needs of consumers.
Jeong Seung Moon, Executive Vice President and Head of the R&D Team for Digital Appliances Business at Samsung Electronics, emphasized the company's commitment to innovation. “Through our Bespoke AI appliances, Samsung has brought an AI Home to life that not only enhances everyday convenience but also enables energy savings and care,” he stated. This vision is evident in the new offerings, which include smart features designed to simplify household tasks.
The Bespoke AI Jet Ultra is a standout product in the lineup. It features a HexaJet Motor that allows it to maintain up to 100 minutes of battery life on a single charge while operating on the minimum power setting. This vacuum cleaner is equipped with AI Cleaning Mode 2.0, which intelligently adjusts suction power and brush speed based on the cleaning environment. The device can classify six different cleaning scenarios, ensuring optimal performance in various settings.
Moreover, the Bespoke AI Jet Ultra is designed with a Multi-layered Filtration system that achieves a filtration efficiency of up to 99.999%, capturing fine dust particles as small as 0.3µm. This feature not only enhances cleaning efficiency but also improves air quality, making it a valuable addition to any home.
Samsung's new 615L AI Home Side-by-Side Refrigerator also makes waves with its multiple screen options, including a 9-inch AI Home screen. This refrigerator allows users to manage smart devices from one central hub, providing hands-free control through voice commands via Bixby. The refrigerator also features an Auto Open Door for effortless access and integrates SmartThings Energy to monitor energy consumption in real-time.
In addition, the 809L Bespoke AI Family Hub French Door Refrigerator, featuring a 32-inch screen, enhances family communication and food management. Its AI Vision Inside technology can recognize up to 33 different food items, providing personalized meal recommendations and smart food management solutions. The refrigerator doubles as a smart home hub, allowing users to control connected appliances and access entertainment options.
Samsung's commitment to enhancing the smart home experience extends beyond just refrigerators and vacuums. The latest Bespoke AI appliances can now receive call and text notifications, allowing users to stay connected while managing household chores. This feature is especially beneficial for those who often miss notifications while busy with daily tasks.
The Bespoke AI Jet Ultra and the new Bespoke AI Laundry Vented Combo, which features a seven-inch touchscreen, are among the devices that allow users to receive and even answer calls directly from the appliance. Originally priced at $3,299, the laundry combo is now available for $2,199 through a special promotion on Samsung's website.
Samsung's AI-enhanced Bixby assistant is a core component of these appliances, responding to voice commands to locate misplaced phones and activate other connected devices, such as window blinds and air conditioners. This integration of technology aims to create a more cohesive and user-friendly smart home environment.
As part of its AI Home vision, Samsung is also focusing on security. The company is applying enhanced Knox security measures to all Wi-Fi enabled appliances launching in 2025, ensuring that users can enjoy their smart home experience with peace of mind. Features like the Trust Chain Dashboard will allow users to monitor their products' security status in real-time, while Knox Vault will securely store sensitive user information.
With the rollout of the 2025 Bespoke AI Home Appliances, Samsung is pushing the boundaries of AI-driven innovation, smart home connectivity, and energy efficiency. The appliances are designed to simplify everyday tasks while delivering a more personalized and connected experience.
These innovative products will be available for purchase on Samsung.com and across major retailers starting March 31, 2025. The pricing for the new appliances is as follows: the 809L BESPOKE AI Family Hub French Door Refrigerator starts at $6,999, the 615L AI Home Side By Side Refrigerator is priced from $3,299, and the BESPOKE AI Jet Ultra Stick Vacuum will retail for $1,699.
As AI technology continues to evolve, Samsung remains dedicated to developing high-performance appliances that enhance convenience, efficiency, and overall living standards for Australian households. With a focus on user-friendly features and seamless connectivity, the 2025 Bespoke AI Home Appliances are set to transform the way Australians interact with their home technology.
