Samsung has officially unveiled its highly anticipated Galaxy S25 series, comprising the Galaxy S25, Galaxy S25+, and Galaxy S25 Ultra, during its Galaxy Unpacked event held on January 22, 2025. With pre-orders opening immediately, Australian customers can access enticing introductory offers available exclusively through Samsung's website.
The Galaxy S25 series, equipped with innovative AI features, promises to redefine smartphone capabilities, allowing users to leverage AI tools for everyday tasks. This includes utilizing AI for email management, scheduling, and content creation, facilitated through Samsung's collaboration with Google to integrate the powerful Google Gemini.
Samsung's sweeping enhancements extend beyond software. The series showcases hardware upgrades, including the advanced Snapdragon 8 Elite for Galaxy processor, delivering approximately 40% more processing power for AI tasks, alongside improved camera specifications.
According to Eric Chou, Head of Mobile eXperience at Samsung Electronics Australia, the new AI features effectively enable users to spend less time managing devices and more time engaging with what truly matters. The integration of AI is set to make interactions with smartphones feel more natural and human-like.
Available for pre-order from January 23, the Galaxy S25 is priced from AUD $1399, followed by the S25+ at AUD $1699, and the flagship Galaxy S25 Ultra, starting at AUD $2149. Early adopters will benefit from substantial discounts on limited storage upgrades, as well as loyalty perks from telecommunications giants like Telstra, Optus, and Vodafone. For example, Optus offers AUD $400 off the S25 Ultra on selected plans, and Telstra includes discounts on higher storage models with service contracts.
The features of the Galaxy S25 series have garnered attention, particularly for their improved camera systems. The S25 Ultra is now outfitted with a remarkable 200MP primary camera and a new 50MP ultra-wide lens, aiding users with high-quality photography and video. Premium features like the Audio Eraser for videos, the ability to isolate and edit soundtracks, and the addition of next-level macrophotography stand out among the enhancements.
Samsung’s commitment to sustainable design continues with this release; the new models are built with strength and style, maintaining their IP68 certification for water and dust resistance. Enhanced battery life across the board accommodates demanding usage patterns, boasting 4000mAh for the S25, 4900mAh for the S25+, and 5000mAh on the S25 Ultra to cater to heavy mobile use.
One of the most intriguing aspects of the Galaxy S25 series is the focus on user privacy. Samsung ensures comprehensive data protection for its users by encrypting interactions and keeping personal data secure, confirming none of the collected data will be passed on to third parties for advertising.
Samsung's AI capabilities extend beyond basic functions. The Circle to Search feature allows real-time recognition of text on the screen, enabling the instinctive execution of tasks like dialing, emailing, and web browsing with mere taps. The new Now Brief feature offers personalized daily summaries including weather, traffic, and calendar updates, presenting these insights right on the user’s lock screen.
Chou noted the AI features introduced during last year's events significantly influenced non-Android users to switch to Samsung devices, as they engaged with the new technology firsthand at retail locations. With growing trends indicating 80% of Australian users engaging with AI, Samsung aims to democratize access to these features across their product timeline, including backward compatibility for past Galaxy models.
Visually, the Galaxy S25 lineup sticks with Samsung's beloved design philosophy, featuring sleek contours and vibrant AMOLED displays. While the S25 and S25+ retain their 6.2-inch and 6.7-inch displays respectively, the Ultra offers a slightly extended 6.9-inch screen enhancing multi-tasking capabilities. The inclusion of Samsung’s signature S Pen not only improves productivity but also supports advanced features like remote photography.
For those interested in personalization, Samsung’s partnership with Crocs has yielded decorative cases compatible with the Galaxy S25 series, bringing whimsy and individuality to smartphone design.
Available from February 14, the S25 series is set to reshape the smartphone experience. Samsung's latest models aim to inspire excitement among tech enthusiasts, as Australians gear up to redefine mobile engagement with cutting-edge advancements.
Pre-orders remain open until release, with Samsung's website featuring exclusive offers to attract customers. Whether one opts for the standard model or the Ultra variant, the Galaxy S25 series is ready to impress with its intelligent functionalities and superior build quality. Don’t miss out on the chance to get yours early with exclusive pre-order benefits.