Samsung Brazil today formally launched its much-anticipated smartphones, the Galaxy A26, Galaxy A36, and Galaxy A56, during an event held in São Paulo on March 19, 2025. With a clear emphasis on integrating Artificial Intelligence (AI) features into their offerings, these models are positioned as substantial upgrades in the mid-range smartphone segment.
All three devices sport a sleek 6.7-inch Super AMOLED display, characterized by Full HD+ resolution and a refresh rate of 120 Hz. This ensures that whether users are gaming or streaming videos, the visuals are crisp and smooth. Notably, the A56 also supports HDR 10+ content, adding an extra layer of vibrancy to media consumption.
The new lineup showcases enhanced camera capabilities, featuring a triple-camera system with a primary 50 MP sensor across all models. The A56 sets itself apart with a 12 MP ultra-wide lens and the ability to capture stunning macro shots with a 5 MP lens. The A36 has a slightly less versatile configuration, with an 8 MP ultra-wide and a 5 MP macro lens, while the entry-level A26 provides an 8 MP ultra-wide and a simpler 2 MP macro lens. All three devices are equipped with robust selfie cameras: a 12 MP lens on the A36 and A56 and a 13 MP lens on the A26.
Performance-wise, the Galaxy A56 is powered by the latest Exynos 1580 chipset, boasting improved processing speeds, while the A36 utilizes the Snapdragon 6 Gen 3, also providing ample power for everyday mobile tasks. The A26, designed for budget-conscious consumers, features the Exynos 1280 and serves as a gateway to Samsung's advanced features without breaking the bank.
The inclusion of AI across the Galaxy A series marks a significant shift. Dubbed "Inteligência Absurda," the AI features in these devices include smart photo editing tools that allow users to erase unwanted objects from images easily, as well as a powerful video editing functionality that selects the best aspects of several shots. This focus on enhancing user creativity reflects Samsung's aim to elevate user engagement within the mid-range sector.
Samsung has ensured these devices remain accessible, with pricing structured competitively: the Galaxy A26 starts at R$ 2,299, the A36 at R$ 2,699, and the A56 at R$ 2,999 for its base model. Notably, during the promotional period until April 20, 2025, customers purchasing the Galaxy A36 or A56 can buy a Galaxy Fit3 smartwatch for an additional R$ 99, providing enhanced value.
"Os novos dispositivos trazem recursos de Inteligência Absurda à linha A," said a Samsung representative during the unveiling. This catchphrase highlights the brand's commitment to bringing high-quality features typically reserved for flagship models down to more budget-friendly options.
In terms of durability, all models feature Gorilla Glass Victus+, ensuring the screens are protected from everyday wear. Moreover, they boast an IP67 rating for water and dust resistance, which is vital for consumers who lead active lifestyles.
Samsung's promise for device longevity is astutely met with a commitment to six years of software updates for Android and security measures. "A Samsung continua a inovar em tecnologia acessível e poderosa para todos os usuários," a spokesperson added, emphasizing the benefits of prolonged software support.
The event signifies not just the launch of three new phones but further establishes Samsung’s strong foothold in the mid-range smartphone market. With competitive pricing, robust specifications, and an array of appealing features, the Galaxy A26, A36, and A56 are poised to cater to a diverse audience, reflecting Samsung's strategy of democratizing technology for all.
In conclusion, Samsung appears set to maintain its leadership in the smartphone industry with these new offerings, aimed at providing quality technology that is both accessible and innovative. As the tech landscape continues to evolve, the Galaxy A series is likely to draw attention and sales, as they are designed to meet and exceed user expectations.
