Samsung Electronics has unveiled its innovative "AI Home" vision, showcasing a range of Bespoke AI appliances designed to enhance everyday living through upgraded artificial intelligence and intuitive screens. The announcement, made on April 16, 2025, marks a significant step in the company's commitment to redefining smart home experiences.
The new lineup of appliances available in Singapore includes Bespoke AI Refrigerators, Bespoke AI Laundry Combo and Top Load Washer, Bespoke AI Jet Ultra and Bespoke AI Jet Lite Vacuum Cleaners, Bespoke AI WindFree™ Air Conditioner, and Bespoke AirDresser. These products are designed to integrate seamlessly into modern homes, providing users with advanced features that simplify daily routines.
Gavin Yeong, Head of Digital Appliances at Samsung Electronics Singapore, emphasized the company's focus on security and intuitive AI solutions. "Samsung has long led the way in home appliance innovation. This year, we’re elevating the smart home experience by redefining how we deliver secure and intuitive AI solutions that enhance everyday convenience," he stated. Yeong added that users can expect to transform their daily routines with the Bespoke AI lineup, which boasts intelligent features that help simplify chores.
At the heart of this innovation is the AI Home screen featured on the Bespoke AI Refrigerator. This 9-inch smart display serves as a central control hub, allowing users to connect Samsung smart appliances and supported third-party devices through SmartThings, eliminating the need for a separate hub device. Homeowners can utilize features such as the refrigerator’s Daily Board for personalized information and the Map View to effortlessly monitor and control connected devices.
Energy management is another highlight of the new appliances. The AI Energy Mode, accessible through the SmartThings app, enables users to track and optimize energy consumption. The Bespoke AI Top Load Washer, for instance, is equipped with AI Wash, AI Energy Mode, and AI Vibration Reduction Technology Plus (VRT+). These features work together to provide a more intelligent and efficient laundry experience, adjusting settings based on fabric type and weight.
Samsung is also pushing the boundaries in vacuum technology with the Bespoke AI Jet Ultra, which boasts the world’s most powerful suction power of up to 400W. The upgraded AI Cleaning Mode adapts to various environments, ensuring improved cleaning performance across different surfaces.
The Bespoke AI WindFree™ Air Conditioner, launched in 2024, utilizes advanced WindFree™ technology and AI to intuitively meet users’ cooling needs. It can seamlessly switch between WindFree™ Cooling and Fast Cooling modes, enhancing comfort while maintaining energy efficiency. Furthermore, Bixby’s latest upgrade includes Voice ID, allowing for personalized services based on the user's voice.
Security remains a top priority for Samsung, with Samsung Knox integrated into its connected home appliances to protect against cyberattacks. The latest Bespoke AI appliances will feature enhanced Knox security, ensuring users can enjoy their AI Home experience with peace of mind. Notably, the Trust Chain, part of Knox Matrix, will be applied to all Wi-Fi enabled appliances launching in 2025, allowing users to monitor their products’ security status in real time.
In addition to the AI features, Samsung is also focused on providing tangible benefits to consumers. For a limited time, customers who purchase the latest Bespoke AI Refrigerator from now until May 7, 2025, will receive $150 worth of Mooments Vouchers. The refrigerator models range in price from $2,199 to $3,999, catering to various consumer needs.
Similarly, the Bespoke AI Laundry Top-load Washer models are available from $699 to $1,499, and purchasers will also receive up to $100 worth of Mooments Vouchers during the promotional period. The Bespoke AI Jet Ultra is currently available for $1,699, while the Bespoke AI Jet Lite will be available starting April 12, 2025, for $1,499. Both models come with a $100 voucher offer as well.
The Bespoke AirDresser, priced at $2,699, is also included in the promotional offer, with consumers receiving $150 worth of Mooments Vouchers for purchases made by May 7, 2025.
In a related development, on April 17, 2025, Samsung Electronics signed a business agreement with LH (Korea Land and Housing Corporation) for a pilot project aimed at linking smart home platforms. This collaboration will integrate LH's rental housing smart home platform, "Homez," with Samsung's "SmartThings Pro" platform, significantly enhancing the management of home appliances in LH rental houses.
The agreement was formalized at LH's southern Gyeonggi headquarters in Seongnam, Gyeonggi Province, with key figures including Oh Joo-heon, head of LH's public housing division, and Ochio, head of Samsung Electronics' B2B team in Korea, present at the signing ceremony. The linked platforms will allow residents to manage various Samsung appliances, such as air conditioners, washing machines, and robot vacuum cleaners, through the "Homes" application.
The "Homes" platform currently controls essential residential environments like lighting, heating, and ventilation. Following its initial application in the Gwacheon Knowledge Information Town S-10 Block, which houses 605 households, the service has expanded to a total of 2,154 units across 12 complexes.
Oh Joo-heon expressed optimism about the partnership, stating, "This agreement with Samsung Electronics will further increase the utilization of LH smart home platform 'Homes'. We will continue to work with various private companies to improve the smart home service technology and enhance the housing satisfaction of rental housing residents."
As Samsung continues to innovate and expand its offerings in the smart home market, the collaboration with LH highlights the growing importance of integrated technology in enhancing the living experiences of consumers.
