Samsung Electronics has officially unveiled its new Galaxy S25 series, introducing cutting-edge artificial intelligence features aimed at enhancing user experience and solidifying its place as a leader in the mobile market. The launch took place at the Galaxy Unpacked 2025 event, held on January 22, 2025, in San Jose, California. With this event, Samsung aims to push the boundaries of smartphone technology with the introduction of the One UI 7 platform, which integrates advanced AI capabilities.
This new series marks the first time Samsung has launched smartphones equipped with One UI 7, allowing for personalized AI experiences through the deep analysis of user preferences across several media types. Samsung leaders, including Vice Chairman Han Jong-hee and MX Division President Roh Tae-moon, highlighted the significance of this release. Roh stated, "The new Galaxy S25 series will offer the most intuitive AI experience ever," capturing the essence of the technological leap forward.
At the core of the Galaxy S25's performance is the newly developed Snapdragon 8 Elite processor, developed collaboratively with Qualcomm. This processor boasts improvements of up to 40% across the neural processing unit (NPU) and significant boosts of 37% and 30% for the central and graphical processing units (CPU and GPU), respectively. This enhancement ensures the S25 is not just powerful, but also optimized for running increasingly complex AI applications seamlessly.
One of the standout features of the Galaxy S25 series is its sophisticated AI-driven camera system, which incorporates advanced sensors alongside the next-generation "ProVisual Engine." This technology enables the capture of high-resolution images even from considerable distances, with the Galaxy S25 Ultra featuring a new 50-megapixel ultra-wide camera catering to photography enthusiasts.
On user safety and privacy, the series integrates the 'Personal Data Engine' (PDE) for enhanced security measures. This tool analyzes user data to enrich the mobile experience, ensuring all information is secured within the Knox Vault system, providing peace of mind against hacking and data breaches.
The price of the Galaxy S25 series remains unchanged from its predecessors, with the Galaxy S25 Ultra starting at around 1,698,400 KRW for the base model with 256GB storage and 12GB RAM. The S25+ and S25 models also offer competitive pricing, which reflects Samsung's commitment to making AI smartphones accessible, especially as rumors of potential price hikes due to rising semiconductor costs circulated prior to the launch.
Roh emphasized the importance of maintaining current pricing to promote the adoption of AI technology, stating, "We are excited about the innovative features integrated through One UI 7 to reshape how users interact with their devices. By stabilizing our prices, we are enabling more customers to experience mobile AI technology." This move is aimed at increasing market presence and penetration, especially among tech-savvy consumers.
The Galaxy S25 series will be available for pre-order starting January 24, with official global sales commencing on February 7. The S25 Ultra will come in various color options, including Titanium Silver Blue, Titanium Black, and Titanium White Silver. Meanwhile, S25 and S25+ models will be available in Silver Shadow, Navy, Ice Blue, and Mint shades, adding to their allure.
Through continuous innovation, Samsung aims to strengthen its foothold within the mobile AI space. Roh concluded, stating, "Samsung has been at the forefront of AI smartphone technology since launching the world’s first AI smartphone last year. The Galaxy S25 series exemplifies our commitment to providing the most user-friendly and intuitive AI experience, enhancing everyday lives via the optimized One UI 7 platform."
With user-centric innovations and competitive pricing, the Galaxy S25 series is poised to captivate existing and new consumers alike, setting the stage for Samsung's stronghold against its competitors in the rapidly growing smartphone market.