Samsung Electronics has reached another significant milestone, achieving the top global sales ranking for soundbars for the eleventh consecutive year as of March 10, 2025. This accolade follows 19 years of leadership within the global TV market, showcasing Samsung's unwavering dominance across electronic categories.
According to findings published by FutureSource, Samsung Electronics has continued to uphold its leading position, capturing 20.1% of the market share by value and 18.4% by volume within the global soundbar market during 2024. This impressive feat confirms Samsung’s supremacy as the top soundbar supplier since 2014.
Merging sound quality with innovative design, Samsung’s soundbars, especially the flagship HW-Q990D, have received enthusiastic responses from users and critics alike. With features such as immersive sound, seamless integration through the ‘Q Symphony’ functionality with Samsung TVs, and enhanced connectivity options, these products have consistently impressed consumers. The HW-Q990D, which was launched last year, stood out enough to be selected as ‘Editor’s Choice’ by Newsweek, recognized for providing the best surround sound experience available on the market.
Further emphasizing this trend, the HW-S800D, styled as a lifestyle soundbar, has also garnered recognition. Techlicious, another prominent U.S.-based technology publication, named it ‘Editor’s Choice’ for consumers who prioritize both style and sound quality.
Looking forward, Samsung plans to ramp up its global soundbar market strategy by introducing updated products boasting enhanced AI-based audio technology, which will improve sound quality and surround sound effects. This reflects the company's commitment to continual innovation, aiming to provide users with technologically advanced and customized sound experiences.
Lee Hun, the Vice President of Samsung Electronics’ Video Display Division, commented on the continuous recognition stating, “The efforts we have made to provide consumers with immersive surround experiences have paid off, and we will continue to deliver products with superior sound quality and usability.” He emphasized the company's resolve to introduce even more advanced audio solutions moving forward, thereby reinforcing its commitment to the growing demand for high-quality sound systems.
Samsung's perseverance and innovative spirit have solidified its reputation not merely as market leaders but as pioneers within the audio tech field. A strong market presence coupled with consumer satisfaction bodes well for the company as it navigates the challenges of modern consumer electronics.
The enhanced audio performance of soundbars, now more accessible than ever, signifies their growing importance within smart home setups where integrated technologies contribute to the overall user experience. With more products lined up for launch, Samsung’s future endeavors remain highly anticipated, symbolizing the intersection of tradition and tech-forward thinking.
The global soundbar market is expected to grow increasingly competitive, with Samsung firmly positioning itself to maintain its leadership status, reflecting their assurance of who remains at the forefront of innovation.
With strategic marketing and unwavering dedication, Samsung Electronics not only leads the soundbar market but also continually shapes the future of audio experiences, promising more exciting developments on the horizon.