As Sukhumvit Asset Management (SAM) celebrates its 25th anniversary, the company is ramping up efforts to assist customers in overcoming financial challenges, particularly those facing non-performing loans (NPLs). The firm’s Managing Director, Ms. Narathana Rattapatt, emphasized the importance of SAM’s role as a state asset management company in revitalizing the Thai economy. Over the years, SAM has successfully negotiated debt restructuring for numerous clients while managing non-performing assets (NPAs) to reintegrate idle properties into the economy.
Since its inception, SAM has allocated more than 250 billion baht to support debt relief initiatives and enhance financial stability across the country. "For the economy to grow steadily, both businesses and citizens must be resilient," said Ms. Rattapatt. "Thus, we must efficiently manage assets to ensure that individuals and businesses can recover sustainably through our debt restructuring programs." This commitment is exemplified by SAM’s recent launch of special measures designed to assist a broader range of customers.
In light of its 25th anniversary in April 2025, SAM is introducing various projects and activities throughout the year to give back to its customers. Among these initiatives are two special debt restructuring measures aimed at providing relief to all types of borrowers. The first, titled "Happy Debt Adjustment, Good Repayment Reductions," offers restructuring assistance to both individual and business clients with collateral under specified conditions. This initiative aims to expedite the restructuring process while ensuring fairness and efficiency.
The second measure, "SAM Incentives for Early Settlement Under Flexible Terms," targets all types of loans, including those under civil litigation without a judgment. This program encourages clients to settle their debts under favorable terms, ultimately facilitating quicker resolutions and reducing the time and costs associated with legal proceedings for both parties.
In addition to its debt management initiatives, SAM is also actively promoting its second-hand asset management strategies. The company has planned various promotional activities, including auctions and customer outreach events, to increase engagement. One notable event is the "SAM Flash Day," which provides gift vouchers worth up to 100,000 baht. Other promotions include "Free! Fee Reduction" at a maximum rate of 1% for properties priced below 10 million baht, and "Free! No Appraisal Fee" at a maximum rate of 2% for properties priced above 10 million baht.
To further enhance its offerings, SAM has partnered with leading financial institutions such as Krungthai Bank, UOB, TTB, Kasikornbank, CIMB Thai, and Bank of Ayudhya, providing special interest rates starting from 2.76% per year, subject to the banks' regulations. Customers can inquire about these details through the SAM Call Center at 1443 or online channels, including Facebook and Line ID @nplbysam.
For those interested in NPA assets, SAM’s website, www.sam.or.th, provides comprehensive listings and further details. Additionally, customers struggling with credit card debt, cash loans, and personal loans can join the "Debt Clinic by SAM" program, accessible via the website www.คลินิกแก้หนี้.com or through direct contact at their office located on the 4th floor of Di Avenue Ratchayothin, Bangkok.
Meanwhile, the Export-Import Bank of Thailand (EXIM BANK) is also stepping up to support Thai entrepreneurs, particularly small and medium-sized enterprises (SMEs), in response to the U.S. government's reciprocal tariff policies. Mr. Banthit Sae-Tae, Director and Acting General Manager of EXIM BANK, highlighted the bank's commitment to mitigating the impact of these tariffs on Thai businesses.
Following a recent meeting with the Ministry of Finance and the Ministry of Commerce, EXIM BANK announced five key measures to assist affected entrepreneurs. These include establishing an Export Clinic to provide financial support and advice, extending debt repayment periods for up to 365 days, and offering interest rate reductions to improve liquidity.
Additionally, EXIM BANK aims to provide comprehensive information to entrepreneurs about the implications of the U.S. tariffs and strategies for managing their businesses amidst these challenges. The bank is also expanding collaborations with the Ministry of Commerce to help SMEs identify new market opportunities.
In 2025, Thailand's total export value is projected to reach 300.53 billion U.S. dollars, with 18% of this figure representing exports to the U.S., amounting to approximately 54.96 billion U.S. dollars. However, nearly 3,700 Thai SMEs are expected to face challenges, with their exports to the U.S. valued at around 7.63 billion U.S. dollars, as reported by the Office of Small and Medium Enterprises Promotion.
EXIM BANK, as a state-owned financial institution, remains dedicated to minimizing trade barriers and ensuring that Thai entrepreneurs can continue to operate effectively in both domestic and international markets. The bank's efforts are aimed at fostering sustainable national development and driving economic growth.
As both SAM and EXIM BANK embark on these initiatives, they reflect a broader commitment to enhancing the economic resilience of Thailand’s businesses and citizens. With a focus on debt relief and market expansion, these organizations are poised to play crucial roles in navigating the challenges posed by the current economic landscape.
