Sukhumvit Asset Management Company (SAM) is celebrating its 25th anniversary with a renewed commitment to helping Thai citizens navigate their financial challenges. On April 18, 2025, Mrs. Saowanee Naresri, Executive Director of SAM, highlighted the company’s significant role in the economic rehabilitation of Thailand over the past quarter-century. Established as a government asset management firm, SAM has been instrumental in restructuring non-performing loans (NPLs) and managing non-performing assets (NPAs), ensuring that properties are cycled back into the economy.
Throughout its history, SAM has facilitated over 250 billion baht in funding aimed at revitalizing the financial system. "The country’s economy can only grow steadily if the business sector and the public are strong," stated Mrs. Naresri, emphasizing the importance of effective asset management.
As part of its 25th-anniversary initiatives, SAM is launching a series of special measures designed to assist a broader range of customers, including both individuals and businesses. These measures aim to facilitate debt restructuring and provide immediate support to those struggling with financial burdens.
Among the new initiatives are two key programs: “Happy Debt Adjustment” and “Incentives for Early Payment.” The “Happy Debt Adjustment” program is tailored to assist all customers, whether individuals or businesses, in restructuring their loans under specified conditions. This initiative aims to provide a fair and swift solution, encouraging customers to engage in discussions to resolve their debt issues effectively.
Meanwhile, the “Incentives for Early Payment” program targets customers with both secured and unsecured loans currently in civil litigation without a judgment. This program offers customers greater motivation and options for settling their debts according to contractual terms, expediting the resolution of legal matters and reducing costs for both parties involved.
In addition to these debt restructuring programs, SAM continues to promote its NPA management strategies. The company is actively organizing various promotional activities, including auctions and customer outreach events throughout the year. One of the highlights is the “SAM Flash Day,” which offers gift vouchers worth up to 100,000 baht. Other promotions include a “Free! Transfer Fee Split” for properties priced below 10 million baht and a “Free! Unlimited Transfer” for properties priced above that threshold, with fees capped at 2%.
Furthermore, SAM collaborates with leading banks such as Krungthai Bank, UOB Bank, TMBThanachart Bank (ttb), Kasikornbank, SCB Thai, and the Government Savings Bank (GSB) to offer special loan rates starting at an attractive 2.76% per year, subject to bank conditions.
Mrs. Naresri expressed optimism about the future, stating that SAM is committed to enhancing the efficiency of its asset management operations to support the recovery of both individuals and businesses. The organization aims to ensure that customers have access to the necessary resources to rebuild their financial stability.
For those interested in SAM's services, detailed information is readily available through various channels, including the Call Center at 1443, the official website at www.sam.or.th, and online platforms such as Line ID @Samline. Customers can also follow SAM on social media platforms like Facebook, YouTube, and TikTok for updates and insights.
As SAM marks this significant milestone, it reaffirms its dedication to being a vital player in the economic landscape of Thailand, providing innovative solutions to help citizens overcome financial difficulties and foster a sustainable economic environment.
