The 61st edition of the Salon International de l'Agriculture is set to take place from February 22 to March 2, 2025, at Paris Expo Porte de Versailles. This annual event promises to be more than just an agricultural exposition; it is anticipated to offer exceptional experiences and interactions between the agricultural community and the general public. With over 1,000 exhibitors and the notable inclusion of Morocco as the guest of honor, the Salon aims to celebrate the rich diversity and innovation within the agricultural sector.
This year's theme, "Fiers de notre agriculture," or "Proud of our agriculture," emphasizes the quality and dedication of French agricultural professionals. At the heart of the event, the Ministry of Agriculture and Food Sovereignty will host numerous interactive and educational opportunities. Visitors can explore everything from engaging culinary workshops to tastings of seasonal products recognized for their quality and origin. Culinary sessions will be led by professional chefs and will allow attendees to discover practical, anti-waste practices alongside delicious French recipes.
The Salon will also host the Agora, where agricultural professionals will share insights through conferences and roundtable discussions. These sessions aim to address public policy related to agriculture, food, and forestry, fostering dialogue about the challenges and opportunities facing the sector. The overall experience is crafted to be informative and enjoyable for families and friends, making it accessible and engaging for all ages.
This year, the spotlight will shine on Morocco, making its debut as the featured international guest. This initiative seeks to highlight Moroccan agricultural practices and strengthen bilateral ties through shared agricultural knowledge. Visitors can look forward to exploring Moroccan agricultural richness, cultural exchanges, and innovative practices through exhibitions and discussions.
The event's draw is expected to be significant, with previous editions having attracted more than 600,000 visitors. This convergence of farmers, producers, and consumers reflects the increasing appreciation of agricultural practices among the general populace. The narrative of the Salon has transformed over the years, shifting from being merely an exhibition ground to becoming a vibrant hub for discussing food sovereignty, sustainability, and the future of agriculture.
One of the highlights of the Salon will be the presence of Oupette, the star of the event, who is poised to represent the excellence of French breeding. Oupette, the six-year-old Limousine cow, is set to charm visitors and showcase the high standards of French livestock. She will be accompanied by her calf, born on Christmas Day, adding to the appeal of the exhibit. Meanwhile, the Moulin des Gypses, a small producer of wine and olive oil from Mormoiron, will also be present for the first time. José, one of the owners, expressed excitement about the opportunity, saying, "It’s grandiose! I’m very proud and honored to be on the Vaucluse stand." The salon provides them with invaluable exposure to potential new customers and distributors.
With the aim of promoting agricultural education, stakeholders from the agricultural sector, including students from agricultural schools, will display their respective products, including homemade jams and fruit juices made from locally sourced ingredients. The presence of students not only enhances the educational experience for visitors but also inspires the next generation of farmers and producers. They will engage with adults and children alike, sharing knowledge and fostering interest about the journeys of food from farm to table.
Beyond the stands and exhibits, the Salon offers lively and interactive activities, such as quizzes and the innovative AI photobooth. Visitors can slip on virtual veterinary coats or take selfies among the bountiful produce, providing fun experiences intertwined with learning. Such activities highlight the importance of agriculture and can bridge generations by captivating both children and adults alike.
Previously, the Salon faced heightened tensions, with protests marking the sessions and emphasizing the struggles within the agricultural community. This year, many hope for more harmonious interactions, prompted by newly adopted policies from the Ministry of Agriculture aimed at improving farmers' livelihoods. This includes significant financial incentives and support for farmers impacted by past crises. Following the adoption of the agricultural orientation law, France is intent on boosting food sovereignty, with the government declaring it as foundational to national interests.
By providing farmers with tools and support, the Salon seeks to transform agricultural perspectives and reinforce national pride. The event will serve as both recognition of the contributions of farmers and as encouragement to innovate within the sector. Planning for the future, the ministry and stakeholders alike are optimistic about the potential advancements sparked by conversations and partnerships forged during the salon.
The 2025 Salon International de l'Agriculture seeks to engage, inspire, and educate. It's about celebrating food, the people behind its production, and the connection between consumers and agriculture. This momentous event is anticipated to celebrate not just farming as another line of work, but as the backbone of French culture.