Fans of unique confectionery are rejoicing as Sainsbury's has launched its highly anticipated Lindt "Dubai Style" chocolate bar, effortlessly sweeping its way into the hearts—and shopping carts—of chocolate lovers across the nation. Sold at the enticing price of £10, the new treat is inspired by the famed Dubai chocolate known for its exquisite blend of flavors and texture.
The Lindt "Dubai Style" bar boasts a delightful composition of milk chocolate, pistachio paste filling, and crunchy kadayif pastry, making it a tempting offering. This bar made its initial debut in December 2024, but only now has it found its way into the shelves of Sainsbury's, much to the delight of eager customers.
News of the chocolate's arrival was set ablaze on social media, particularly when TikTok user Kieran Slade documented it in a widely-shared video on March 18, 2025. Slade's footage revealed rows of the chocolates on display, instantly captivating viewers eager to get their hands on the sought-after bars.
Comments from TikTok viewers reflected a mix of excitement and skepticism. One user questioned, "Ten Great British Pounds sterling, are you serious?" while another exclaimed incredulously, "£10?! You could make ten of those for that price!" Despite the price tag, others couldn't hide their enthusiasm, with one shopper proclaiming: "Love the packaging. Lindt really did their big one." It is evident that while some are turned off by the cost, many feel the unique flavor justifies the splurge.
The Lindt chocolate’s appeal can partly be attributed to its links to the popular "Can't Get Knafeh of It" bar from Dubai's Fix Dessert Chocolatier, the original viral sensation that sparked discussions and cravings for similar products online. This outlook has transformed a delightful treat associated with luxury into a mass-market item available at a respected chain like Sainsbury's.
Reviews online have further elevated the Lindt chocolate bar's status among dessert enthusiasts. One reviewer claimed, "I expected this chocolate to be good, but oh boy this stuff is ridiculous. I only recommend buying this if you have Olympic levels of self-control. Fabulous chocolate with a crunchy middle layer and gorgeous pistachios. A revelation." This overwhelming praise plays a crucial role in its skyrocketing demand.
In contrast, some consumers have been vocal about the price, questioning whether it truly provides value for money. As one comment read, "Very nice BUT TOO EXPENSIVE at £10 for a 145g bar of chocolate!" Such mixed feelings about pricing reflect a broader sentiment among luxury food items and their affordability.
In a twist that speaks volumes to consumer demand, some enterprising individuals have taken to eBay to resell the Lindt "Dubai Style" chocolate bars for upwards of £30. This impressive markup is indicative not only of the product's desirability but also the growing trend of limited-edition food items that create a frenzy among shoppers trying to get their hands on the latest viral sensations.
As the excitement continues around this indulgent bar, it’s clear that Lindt has struck gold with its "Dubai Style" chocolate creation. Whether you’re a fan of the original Dubai chocolate or simply intrigued by the chocolate's unique flavor profile, word on the street is that this bar is sure to be quickly snatched off the shelves. Stake your claim while you can—a treat that combines luxury with viral popularity is not to be missed.
With Sainsbury's carrying this bar, customers can now enjoy a taste of Dubai at a fraction of the cost, though the limited supply may leave some sweet-toothed fans empty-handed. The rapidly changing landscape of grocery shopping is seeing more supermarkets embrace innovative and trending products—Lindt's Dubai Style chocolate bar merely one popular example of how viral foods can end up reshaping consumer habits.
So, what can we learn from the excitement surrounding the Lindt Dubai style chocolate? It seems that for modern shoppers, delicious flavors and eye-catching packaging are equally as important as the price tag. It will be interesting to see whether Lindt will capitalize on this flavory goldmine and offer similar limited-edition releases in the near future.
