The Russo brothers, renowned for their work on blockbuster hits like Avengers: Endgame, have opened up about their innovative application of artificial intelligence (AI) technology in their latest film, The Electric State, which debuted on Netflix on March 17, 2025. This sci-fi movie, set against the backdrop of a war between robots and humanity, explores not only futuristic narratives but also current technological trends, including the increasing influence of AI on the film industry.
During interviews, Joe Russo revealed to The Times how the brothers employed AI for voice modulation. He expressed enthusiasm about how accessible technology has become, stating, "Using AI is something any ten-year-old could do after watching a TikTok video." This comment hints at both the democratization of technology and the paradox of its potential to incite fear and misunderstanding among those less accustomed to its capabilities.
Indeed, Joe Russo stated, “There’s a lot of finger-pointing and hyperbole because people are afraid. They don’t understand. But, ironically, you’ll see AI used more significantly.” His remarks reflect concerns within the film industry about the balance between capitalizing on new technology and the trepidations many feel toward it.
AI, according to Joe, is currently operating within what he describes as its "generative state," which suggests there are limitations. He noted the phenomenon of AI "hallucinations"—moments when AI-generated content strays from accuracy or reliability—highlighting the reason autonomous technologies, such as self-driving cars or AI-assisted surgeries, are not widely adopted yet. He elaborated, saying, "You can’t do mission-critical work with something [AI] literally hallucinating." This insight positions AI not as a cure-all but as a tool best suited for creative endeavors.
Since the film's development, the Russo brothers have been aware of the changing dynamics surrounding AI's integration within storytelling. Joe Russo's comments at the Sands International Film Festival earlier this year reinforced this sentiment, where he suggested, “It’s not far-fetched to think AI could craft entire films. There’s a real possibility now for technology to become a really important factor in our lives.” This perspective positions AI as potentially revolutionary for storytelling, sparking discussions around the shifting nature of creativity itself.
Contrast this optimistic view with the stance taken by fellow filmmaker James Cameron, who has voiced skepticism about AI's role in cinema. Reports indicate he plans to include a title card at the start of his upcoming film Avatar: Fire and Ash, stating explicitly, “No generative AI was used” during production. Cameron’s approach emphasizes the traditional craftsmanship of filmmaking, setting the stage for what could be seen as competing philosophies within the industry.
The Electric State itself symbolizes this clash of ideologies. While it showcases the capabilities of cutting-edge visual effects, underpinned by AI elements, it also taps deeply from the well of human creativity and narrative depth. The filmmakers recognize the fears surrounding technology yet aim to engage viewers with thought-provoking content set within the realms of imagination. The movie invites viewers not only to enjoy the entertainment but also to ponder the societal impact of contrived technology.
The Russo brothers have consistently championed the significance of AI within the creative process, arguing it does not replace human ingenuity, but rather complements it. Their assertion rests on the foundation of viewing AI as a collaborator, one able to take on less creative tasks far removed from the core essence of storytelling. The brothers maintain, “AI is best suited toward creativity.” This optimism stands juxtaposed against growing concerns throughout Hollywood about the ethics and impacts of such technologies on jobs and creative rights.
Many actors and industry veterans continue to voice concerns, reflecting on how AI could disrupt traditional pathways to cinematic storytelling. For example, there are fears about low-budget productions relying more on AI technologies at the expense of human roles or artistic integrity. Nevertheless, the Russo brothers envision AI functioning as the “new dynamic,” which if embraced correctly, could potentially lead to groundbreaking content.
The discussions around AI, especially highlighted through the lens of The Electric State, are indicative of broader conversations across multiple sectors about how technology shapes our realities. The Russo brothers' foresight suggests not only their readiness to embrace change but presents audiences with narratives exploring the relationship between humanity and its creations.
With the release of The Electric State, viewers are encouraged to reflect on the narrative as more than just entertainment but as commentary on the increasing capability of technologies we both rely upon and fear. By placing such thematic content at the forefront, the Russo brothers seek to provoke curiosity and champion thoughtful discourse on the future of storytelling.
Overall, as AI continues to evolve within various industries, including film, the juxtaposition of optimism alongside caution remains prevalent. The Russo brothers’ groundbreaking take on this technology raises pertinent questions for audiences: What is the future of creativity with AI? How will filmmakers navigate this unchartered territory? The answers may well redefine the contours of the cinematic experience for generations to come.
