Russian interest is hitting new heights as winter approaches, with record numbers flocking to the Alpine ski resort of Courchevel. Demand from Russian tourists for ski trips has spiked significantly, with reports of at least 50% growth over the past year.
The surge began notedly at the end of November 2024. Travel operators have been vocal about the increased interest, signifying the return of Russian tourists to ski resorts. According to РБК, operators such as PAC Group and ‘Russian Express’ have documented this dramatic upswing, reporting inquiries for ski vacations have increased dramatically, averaging between 2.5 and 3 times compared to previous seasons.
One particularly popular destination has become Courchevel, which alone accounted for nearly 50% of the bookings made from December through March. These figures represent about “hundreds of requests” from tourists eager to hit the slopes.
The profile of those traveling has also shifted. The modern Russian tourist is described as someone from the wealthier segments of society, often selecting comfort and quality during their holiday experiences. “Our tourists are family pairs and families with children, as well as groups of friends,” shared the PAC Group representative. This demographic shift indicates not just the financial capability but also the increasing desire for luxurious and unique experiences compared to previous years.
Interestingly, it doesn’t stop at France; Russian tourists are also exploring ski resorts across Italy and Switzerland, reflecting broader European skiing trends. The desire to escape to the Alps appears to resonate with affluent Russian travelers seeking both adventure and comfort.
The demand for luxurious ski experiences is evident, signifying not only the return of Russian tourists to the European slopes but illustrating how travel preferences are shaping up for this winter.
The desire for these winter excursions among wealthy Russians reflects broader social trends as affluent segments seek unique and upscale experiences. These ski trips cater to those who can afford the best, aligning with the increasing demand seen across European ski destinations.
This renewed interest is not solely about luxurious comforts but also about embracing the communal experiences these trips offer as families and friends gather to enjoy winter sports together. The essence of skiing trips often involves creating memories and enjoying adventure, whether it’s speeding down slopes or relaxing by the fireside after a day out on the mountain.
Overall, the significant uplift in interest from Russian tourists is indicative of larger patterns. It also highlights the resilience of the ski tourism market, bouncing back strong as restrictions ease and Russian tourists seek out experiences abroad.
With forecasts indicating continued interest, both the tourism operators and resort managers are gearing up for what promises to be one of the most lucrative ski seasons yet. The growing popularity of Courchevel and other alpine resorts among Russian travelers speaks volumes about the sector's recovering health and potential for growth.