In a politically charged atmosphere, Russia has chosen Yaroslav Yuryevich Dronov, known as Shaman, to represent the nation in the upcoming Intervision Song Contest 2025. At 33 years old, Shaman has been performing since 2013 and adopted his stage name in 2020. The singer is known not just for his musical talent but also for his vocal support of the Kremlin's policies, particularly regarding the ongoing conflict with Ukraine.
The announcement was reported by the Russian news agency TASS on March 22, 2025, indicating that the Russian Government's decision to back Shaman is part of a broader strategy to regain cultural footing on the international stage post-Eurosong exclusion, which followed Russia’s aggressive campaign against Ukraine that began in February 2022.
Shaman's selection to perform in the contest, which is slated to take place in September in Moscow, reflects his standing as a controversial performer who has been sanctioned by the European Union since June 2024. This sanction stems from his participation in Kremlin-organized concerts, ostensibly held to promote Russian interests in territories seized during the invasion of Ukraine.
More than 25 countries have expressed interest in competing in the Intervision Song Contest, which is designed to showcase nations perceived as friendly to Russia. This event is being organized alongside the Russian government and its Ministry of Culture, with funding set at a substantial 750 million roubles, specifically allocated for the Foreign Ministry's efforts to host the competition in the capital.
The roots of the Intervision Song Contest can be traced to a yearning for cultural return on the part of Russia after its exclusion from the Eurovision Song Contest. The Eurovision exclusion was a sensitive issue for many Russians, particularly after the success that had become a cherished aspect of their national pride. In 2008, Dima Bilan, representing Russia, won the contest, propelling the country into the spotlight. However, the aftermath of the Ukraine conflict led to a backlash, prompting efforts to create an alternate platform for artistic expression that aligns with state narratives.
As the Kremlin aims to establish Intervision as a rival to Eurovision, Shaman's involvement suggests a marriage of pop culture and propaganda, where musical performances double as a means to promote state ideologies. The singer is known for his fervent nationalism, as evidenced by his song “Ja Russki” (“I am Russian”), which quickly gained popularity after its release in the wake of the invasion. He’s frequently participated in state-sponsored events, including concerts celebrating the annexation of Crimea, further emphasizing his alignment with Putin’s regime.
The contest is designed not only as a musical festival but also as a platform to project a favorable image of Russia on the international stage, aiming to present the nation’s culture and hospitality and draw the attention of millions through television broadcasts. Officials emphasized that the contest seeks to enlighten audiences on the diversity of cultures while showcasing Russia’s unique achievements. The intent to showcase “real Russian hospitality” and a favorable interpretation of Russian culture aligns with the Kremlin’s objectives of asserting its narrative amid ongoing geopolitical tensions.
In the wake of the announcement, Channel One and several other state media outlets have yet to comment on the selection of Shaman or the details surrounding the Intervision Contest. However, it is evident that the event will significantly rely on resources provided directly from the Russian government, reinforcing the notion that the contest is less a celebration of music than a carefully monitored state-organized event.
As the September date approaches, the political implications of choosing Shaman will likely fuel discussions and controversy, with many questioning whether musical art can truly exist separate from the influences of its political context. Observers are watching keenly to see how this competition unfolds and what it signals about Russia’s ongoing relationships within the international community.
The Kremlin's approach to establishing Intervision as a cultural beacon can be seen as an attempt to counter the narrative spread through global media outlets, using music to rebuild its image and foster connections with other nations that share its perspectives.
As the countdown to the Intervision Contest begins, the political ramifications of this event will reverberate well beyond the musical performances, potentially shaping perceptions of Russia both at home and abroad.
